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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Infiniti readying small crossover for China, is it Juke based?

The small crossover is the superstar segment of the global automotive industry at the moment. With the love that Nissan has for the form with vehicles like the Juke and the Rogue, it should come as no surprise that Infiniti is going to hop into the market as well. However, its luxury CUV is likely going to remain exclusive to China for the time being.
The first hint of the Chinese Infiniti crossover leaked as dark silhouette looking a lot like the Juke, during a brand press conference said to be held in Beijing. It suggested that the model would use the Nissan platform but incorporate unique styling.
Leftlane News speculated that it could be among the company's debuts at the upcoming Beijing Motor Show, but that appears not to be the case. Infiniti spokesperson Kyle Bazemore has confirmed to Autoblog that a "small premium crossover" is under development for China. However, "Details of the vehicle will be announced at a later date. It will not debut at Beijing Motor Show," he said. Also, don't get too excited about the prospects of driving an Infiniti small CUV, because Bazemore says the company has no plans to offer this model elsewhere.

NHTSA opens investigation into 130k Nissan Versas for breaking springs

The National Highway Traffic Safety Administration has opened a preliminary evaluation into a suspension problem that could affect an estimated 130,000 Nissan Versas from 2008-2010. According to the government agency's documentation (here as a PDF), there have been 93 complaints of the front coil springs fracturing while driving in these vehicles. Based on reports so far, it appears to NHTSA that this problem can happen at any speed and without warning. When the spring breaks, the pieces can also puncture a tire or brake line. A preliminary evaluation sets out to investigate "the scope, frequency and safety-related consequence" of the potential problem. According to a portion of a statement from the automaker to Autoblog, "Nissan is cooperating fully to answer the agency's questions regarding this issue in a timely manner." INVESTIGATION Subject : Front Coil Spring Fracture Date Investigation Opened: MAY 13, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15019 Component(s): SUSPENSION All Products Associated with this Investigation Vehicle Make Model Model Year(s) NISSAN VERSA 2008-2010 Details Manufacturer: Nissan North America, Inc. SUMMARY: The Office of Defects Investigation (ODI) has received 93 complaints (VOQs) alleging incidents of front suspension coil spring fracture in model year (MY) 2008 through 2010 Nissan Versa passenger cars. Preliminary analysis of the complaints indicates that the coil spring failures occur without warning and can happen at any speed. One complaint (VOQ #10663102) reported the passenger-side coil spring fractured while traveling at 65 mph and caused a sudden tire failure by cutting the inner sidewall 360 degrees. Another complaint ( VOQ #10680740) reported the passenger-side coil spring fractured while traveling 40 mph and result in tire puncture and brake line failure. ODI has also received EWR field report information relating to coil spring failures in the subject vehicles. A Preliminary Evaluation has been opened to assess the scope, frequency and safety-related consequence of the alleged defect.