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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ghosn shares 'truth about Autonomous Drive cars'

Drive our cars. No, wait, don't drive our cars. Nissan chief Carlos Ghosn is delivering a message about autonomous driving that's less mixed than it sounds on the surface. As part of his public dialogue from LinkedIn's "Influencer" series, Ghosn said in a company announcement that "hands-free" driving is part of the Japanese automaker's "near-term technology." In fact, cars that can self-drive in heavy, stop-and-go traffic, may be ready for the market by late 2016. That should please texters everywhere. 2018 may be the year cars with lane-changing, hazard-avoiding capabilities will see the light of day, while by 2020, Nissan may feature a "complete package" of autonomous-driving features, Ghosn writes. As for the proverbial driver-less car? That's at least a decade out but ultimately likely, according to Ghosn. Nissan said early last year that some autonomous versions of its vehicles may be available in the US by the end of the decade, and that it was in talks with California regulators about the idea of self-driving cars on the state's roads. Nissan has worked with institutions such as MIT, Stanford and Oxford at developing autonomous-drive concepts, and has tested self-driving versions of the Leaf electric vehicles in Japan. Check out excerpts of the Ghosn "interview" below. The truth about Autonomous Drive cars, by Carlos Ghosn The following is the latest from Carlos Ghosn's LinkedIn Influencer series. Read all of Mr. Ghosn's LinkedIn Influencer articles here. There has been a lot of talk in the media recently about "Autonomous Drive" technology and a potential future of driverless cars. No doubt, Autonomous Drive technology will change how we approach driving. I expect it to result a significant transformation in transportation. But all the talk has left many drivers a bit confused. After years of promoting "eyes on the road, hands on the wheel," the auto industry is now talking about reading your email or a book while you drive – and the prospect of maybe not even needing a driver. So it's a good time to address the questions that arise whenever this subject comes up: Q: What is Autonomous Drive? A: Autonomous Drive combines the technology of robotics, artificial intelligence, sensors and car-to-car connectivity. It is a range of technologies that will be added to our cars over the next several years.

2013 Nissan Pathfinder: July-September 2013

This Nissan is the most in-demand long-term vehicle we've ever had.
They may not readily fall into the sweet spot of driving enthusiasts, but our year-long test of this Nissan is proving to be an object lesson in why crossovers are so popular - especially large ones like our three-row Pathfinder. In fact, it's been so busy that it's hardly been at a standstill long enough to pen an update, which is why this one is late. Simply put, this Nissan is the most in-demand long-term vehicle we've ever had, racking up more miles and more long-distance trips than any LT vehicle in the Autoblog stable.