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Nissan paint prank involves 'world's cleanest' Leaf

If you want attention, then there's nothing like a good prank to get people looking. Nissan is taking a page from the old Candid Camera playbook to show off a new self-cleaning nano-paint technology called Ultra-Ever Dry. Turns out, when you spill a water-based paint on it, the paint just drips right off. And with enough hidden cameras, you can get the perfect passersby "Oh! Huh?" face on film. Part of the "World's Cleanest Car" campaign that Nissan had at the LA Auto Show, the stunt is meant to highlight the fact that the car is clean (i.e., zero emissions) and also clean (not dirty). Get it? Ha! Yeah, well, that's the joke. It works better on video, which you can see below. While the paint thing is mildly interesting (this isn't a production car, and Ultra-Ever Dry is just an example of what could be coming) we did find it notable that this is the first main Leaf campaign we can think of that promotes the car not as a plug-in vehicle first (remember the polar bear?) but as a car with some wacky cool new tech. Oh, and it happens to plug in. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN'S "SELF-CLEANING LEAF" HITS THE STREETS, THEN THE WEB – "World's cleanest car" to be featured in an innovative social media campaign starting today – NASHVILLE, Tenn. (December 2, 2014) –The "world's cleanest car" is daring its fans to get it dirty. Starting today, Nissan will launch a social media campaign that will include a series of online videos to showcase a zero-emissions Nissan LEAF with self-cleaning nano-paint technology. Created to demonstrate its potential use in future production vehicles, this LEAF is armed with Ultra-Ever Dry® paint to help repel almost any liquid that may come its way. Nissan first introduced the one-of-a-kind LEAF this past April. "The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we're not afraid to get our hands dirty to take this to the next level," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be.

Some NY cabs could avoid hybrid ban

The Nissan NV200 is having a rough go of it as New York City's Taxi of Tomorrow. The Greater New York Taxi Association wants the van banned on the grounds that it isn't a hybrid, and has gone so far as to sue the city to keep the NV200 out of taxi fleets. According to The New York Times, the city has responded by proposing to allow taxi drivers to use certain hybrid vehicles. The Taxi and Limousine Commission's proposal would allow any vehicle with an interior volume of 138 cubic feet or more. Unfortunately, that excludes nearly every machine that isn't the size of the NV200.
Technically, Nissan is working on a hybrid version of the Taxi of Tomorrow, but it may be years before that model hits the streets, and the Greater New York Taxi Association isn't satisfied with the city's offer. In a statement, the Association said, "These rules look like they have been created to short-circuit the litigation. We do not consider this to be a serious proposal."

Game on as Formula One fields teams for virtual eSports competition

HORLEY, England — Grand prix teams could be racing each other in the virtual world as well as the real one next season, and fighting to sign up the hottest gamer talent, as Formula One wakes to the power of eSports. Darren Cox, the man behind McLaren's "World's Fastest Gamer" competition who also saw one of his drivers win Formula One's first eSports series in Abu Dhabi last month, feels a tipping point has been reached this year. The former Nissan motorsport boss, who runs the eSPORTS+CARS virtual team, can also see the day dawning — in maybe three to five years' time — when top gamers are earning more than the lowest paid drivers on the real F1 starting grid. In a wide-ranging interview at a simulator center where his drivers train near London's Gatwick airport, Cox told Reuters that he expected Formula One teams to become involved in next year's eSports series. "If you look at what the NBA (basketball) has done ... they engaged the teams right at the beginning. So 17 of the NBA teams have got franchises for the virtual side of the sport, and there's a draft like in the real world. "So expect something like that to come out of (Formula One owners) Liberty," added Cox. "It's happening now. Those conversations are being had. "This absolutely will be a big priority for them (Liberty), and I believe they have made it clear to the teams that they will be involved, in some way. "And then I guess it's down to the teams about how involved they want to be." Kitchen porter turns champion Formula One's first eSports series was won by Brendon Leigh, an 18-year-old kitchen porter who had never previously been out of Britain. Leigh, who drives for Cox's team and emerged triumphant from 63,000 initial hopefuls, is likely to go professional. Some gamers in other arenas are already earning more than $1 million a year, and Cox said the rewards in motorsport were growing all the time. "If you go back 18 months, these guys were winning an X-box and a free subscription, not any cash. The cash has suddenly come, and I think that will ramp up," said the man who has been dubbed the "Godfather of virtual racing." Cox dismissed as irrelevant the debate about whether eSport is a sport. "It's here, it's got millions of viewers, it's got a commercial backbone that is strong. It doesn't matter if someone in sport thinks it's a sport or not. eSports don't care." He expected all the big F1 teams to end up partnering with outfits like his.