2012 Nissan Frontier Pro-4x Extended Cab Pickup 4-door 4.0l on 2040-cars

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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Watch this 800-hp Nissan Juke-R savage the 'Ring

The concept of the 545-horsepower Nissan Juke-R that stuffs the drivetrain of a GT-R into a subcompact crossover is already insane, but Russian company Shpilli Villi Engineering has taken things even further with their own crazy riff on the idea. Its version tunes the engine up to a claimed 800 horsepower, plus a shot of nitrous for an extra 200 hp to put it (way) over the top. Naturally, a number of other upgrades have been exacted in an effort to try and keep the custom Juke's shiny side up and the driveline internals from spontaneously rearranging themselves. Those changes include a beefed-up switchable all-wheel drive or rear-wheel drive layout and revised suspension.
Last year, you may recall that we saw an earlier version of Shpilli Villi Engineering's insanity testing with a mere 700 hp in a one-mile, standing drag race against a Bugatti Veyron. In that state of tune, the Juke-R lost, but by less than a hundredth of a second. Now, owner and racer Vladimir Ulanov has brought his madness to the Nürburgring Nordschleife to see how it does around a damp lap of the famous track.
It looks like 800 hp and a moist track might be almost too much for this Juke to handle, because Ulanov gets very loose at several points during the lap. Understandably, his passenger seems suitably impressed and possibly a little freaked out at the end. See what you think of this craziness by watching the video.