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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Leaf named overall cleanest car in US

A research firm has named the zero-emission 2014 Nissan Leaf the cleanest production vehicle in the US, and that's figuring in the full, wheel-to-well lifetime impact of the car on the environment. The Automotive Science Group (ASG) studied more than 1,300 automobiles with at least four seats across nine categories, measuring everything from the amount of fuel needed to run the car during its lifetime to the extraction of natural resources to build the thing in the first place to end-of-life processing. ASG calls the process "wildly complex." The battery-electric Leaf, with its 84-mile single-charge range, took top honors overall, but there were other highly ranked vehicles in different categories. ASG also said that the Mitsubishi Mirage, with its sub-2,000-pound curb weight and 40 miles per gallon fuel economy, was the cleanest among gas-powered vehicles, while the Chevrolet Spark had the lowest cast of ownership over five years. Last month, the American Council for an Energy-Efficient Economy (ACEEE) put together its annual "Greenest" and "Meanest" (notice: we didn't say "Cleanest") lists and put the Leaf at number three. Topping that list was the Smart ForTwo ED battery-electric, but that was followed up by the Toyota Prius C compact hybrid, so fans of those vehicles can now start a healthy debate. The ACEEE uses data from the Environmental Protection Agency and California Air Resources Board to compile its list. We have ASG's press release below. Life-cycle Assessment of 1,300 Models Reveals Best of 2014 FOR IMMEDIATE RELEASE 4 February 2014 [Santa Rosa, CA] – The Automotive Science Group (ASG) conducted a comprehensive life-cycle assessment of over 1,300 automobiles across nine categories to distinguish the BEST model year 2014 vehicles in environmental, economic, social and "all-around" performance. Auto consumers are now equipped with a car buying guide founded on principled facts, a departure from the notoriously subjective test drive "editor reviews" that have long been the industry norm. Using a unique combination of vehicle data inputs that include conventional specifications as well as ground-breaking social, environmental and economic performance indicators, ASG's back-end algorithms are wildly complex, but the front-end results – meaningful vehicle ratings and distinguished awards – are forthright and consumer-friendly. ASG's Automotive Performance Index is for automotive consumers what Google is for web users.

Nissan Bladeglider now on the backburner

There have been some big shakeups within Nissan's top executive ranks in the past 12 months, including Johan de Nyscchen leaving Infiniti to run Cadillac and Andy Palmer taking over Aston Martin. With them gone, the automaker's future product portfolio looks to be shifting as well. Among them, the chances are dwindling for the BladeGlider to actually arrive in dealers – already a rumored possibility. New Nissan planning boss Philippe Klein isn't nearly as hot on the idea of the BladeGlider as his predecessors. Where Palmer said last year the vehicle was in the brand's mid-term plan, Klein recently told Autocar that the model was "not among the immediate priorities." He didn't slam the door entirely on potential production, though. "It is still on the table, but at the end of the day it has to make sense to the company." Debuting at the 2013 Tokyo Motor Show, the BladeGlider translated the narrow-front, wide-rear wedge shape of the Deltawing and ZEOD RC racers to the street. In concept form, it used an electric drivetrain with hub-mounted motors, and the driver sat in the center with two passengers flanking them to the rear. According to Autocar, the project to develop a production version got at least as far as creating test cars from Ariel Atoms. The BladeGlider's renegade styling hasn't been the only thing holding it back from seeing the road, though. Panoz has a pending lawsuit against Nissan that claims the styling for the Nissan ZEOD RC and the BladeGlider infringe on the intellectual property for the Deltawing's design.