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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Watch Carlos Ghosn's news conference live from Beirut

The former head of Nissan-Renault says he's speaking out to clear his name and shed light on an unjust system of Japanese justice. Timeline: The rise, fall and flight of Carlos Ghosn Follow our Adam Morath, who has been maintaining a running summary on Twitter:   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Nissan Renault Carlos Ghosn

Ghosn shares 'truth about Autonomous Drive cars'

Drive our cars. No, wait, don't drive our cars. Nissan chief Carlos Ghosn is delivering a message about autonomous driving that's less mixed than it sounds on the surface. As part of his public dialogue from LinkedIn's "Influencer" series, Ghosn said in a company announcement that "hands-free" driving is part of the Japanese automaker's "near-term technology." In fact, cars that can self-drive in heavy, stop-and-go traffic, may be ready for the market by late 2016. That should please texters everywhere. 2018 may be the year cars with lane-changing, hazard-avoiding capabilities will see the light of day, while by 2020, Nissan may feature a "complete package" of autonomous-driving features, Ghosn writes. As for the proverbial driver-less car? That's at least a decade out but ultimately likely, according to Ghosn. Nissan said early last year that some autonomous versions of its vehicles may be available in the US by the end of the decade, and that it was in talks with California regulators about the idea of self-driving cars on the state's roads. Nissan has worked with institutions such as MIT, Stanford and Oxford at developing autonomous-drive concepts, and has tested self-driving versions of the Leaf electric vehicles in Japan. Check out excerpts of the Ghosn "interview" below. The truth about Autonomous Drive cars, by Carlos Ghosn The following is the latest from Carlos Ghosn's LinkedIn Influencer series. Read all of Mr. Ghosn's LinkedIn Influencer articles here. There has been a lot of talk in the media recently about "Autonomous Drive" technology and a potential future of driverless cars. No doubt, Autonomous Drive technology will change how we approach driving. I expect it to result a significant transformation in transportation. But all the talk has left many drivers a bit confused. After years of promoting "eyes on the road, hands on the wheel," the auto industry is now talking about reading your email or a book while you drive – and the prospect of maybe not even needing a driver. So it's a good time to address the questions that arise whenever this subject comes up: Q: What is Autonomous Drive? A: Autonomous Drive combines the technology of robotics, artificial intelligence, sensors and car-to-car connectivity. It is a range of technologies that will be added to our cars over the next several years.