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2015 Nissan Murano and Juke priced, Color Studio to breed bad ideas

Nissan has released basic pricing information on its upcoming Murano, as well as detailed pricing on the refreshed Juke crossover at the 2014 LA Auto Show. The Japanese company also announced a new "color studio" for the Juke, which just reeks of bad ideas. First, let's talk money. The flashy, redesigned Murano crossover will kick off at $29,650, not including an $885 destination charge. While the new CUV will begin arriving in dealers on December 5, Nissan opted out of providing more detailed pricing data, including information about trim levels and other optional extras. It did no such thing with the Juke, though. The freshened 2015 model starts at $20,250 for a base Juke S, and climbs from there. The SV trim adds $1,050 to the price while the SL starts at $25,240. All-wheel drive adds $1,850 to the S and SV models and $1,700 to SL. If you're the sporting sort, the Juke Nismo starts at $24,830 while the Nismo RS rings up at $28,020. Adding an Xtronic continuously variable transmission and all-wheel-drive to the Nismo models increases the price by $2,400 and $2,000, respectively. And now, the Nissan Color Studio. We'll admit, there are some among the Autoblog staff that question this new feature, which gives customers an extreme degree of control when it comes to the styling of their Juke. For a price, Nissan will allow customers to choose individual colors for ten different parts of the Juke, including the rear spoiler, mirror caps, headlight surrounds, door sills and the wheels. While a fashionable mind might be able to create something rather cool, the potential for abuse here is extremely high. Check out the inset image to see what we mean. Scroll down for Nissan's announcement on Juke and Murano pricing, as well as details on the color studio.

Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas: