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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Ghosn: Restoring Mitsubishi's reputation is biggest challenge

After news that Mitsubishi falsified its fuel economy data on every vehicle it has sold in Japan since 1991, and the tumble in the company's value that followed, the troubled carmaker has an unlikely savior. Nissan has confirmed it will purchase over one third of Mitsubishi's stock, or 34 percent. The stake is valued at $2.2 billion. Ghosn says making Mitsubishi a part of the Renault-Nissan alliance will save billions in development costs. But the merger certainly isn't without challenges. "The biggest challenge is to support Mitsubishi changing itself and growing and being profitable and restoring its reputation," said Ghosn. Nissan is a natural partner for Mitsubishi, and since the fuel economy scandal escalated from discrepancies in the data regarding Mitsubishi-manufactured, Nissan-badged Japan-market vehicles, it makes sense for the company to sweep in and save the day. Nissan itself is partially owned by Renault, and Nissan has a 15-percent stake in the French automaker. Mitsubishi's chairman, Osamu Masuko says that the merger was inevitable, that it "would have happened one day" anyway, according to the New York Times. Carlos Ghosn, chairman of both Nissan and Renault, is confident they will be able to turn Mitsubishi's fortunes around. "We have the track record to make it work", Ghosn said, referring to the Renault-funded rescue of Nissan in the early 2000s. Related Video:

Nissan takes over naming rights for Tennessee Titans stadium [UPDATE]

UPDATE: Nissan has released a pair of renderings showing how the stadium could look when the transformation is complete. Check them out in the gallery above. Nissan looms large in Nashville. That's where its North American headquarters are based, and just 25 miles down the road in Smyrna is its massive assembly plant. But it's about to become an even bigger part of the Tennessee metropolis as the Japanese automaker has acquired the naming rights to the stadium where the Tennessee Titans play. The deal, confirmed by Nissan in correspondence with Autoblog this morning, will see the sports complex switch names from LP Field (currently named for building materials firm Lousiana-Pacific Corp.) to Nissan Stadium. The arrangement will be valid for the next 20 years. What's more, the deal will be in place in time for Nissan to introduce its new Titan pickup that shares its name with the football team, despite being built in Mississippi. The contract will also see Nissan become the official automotive partner of the Titans. Aside serving as the NFL team's home, the Nashville stadium also plays host to Tennessee State University football, the Music City Bowl, and numerous other events. Country music fans may be more familiar with the CMA Music Festival, held every year at the stadium and nearby Riverside Park, but we're most looking forward to a Rams-Titans showdown to determine who plays the best ball and makes the best truck. Of course, Nissan isn't the only automaker to have its name on a major sports complex in America. In fact Nissan Stadium won't even be the only NFL stadium named after a car company: Mercedes has the naming rights for the Louisiana Superdome that the New Orleans Saints call home, and the Detroit Lions play at Ford Field. (Sorry to break it to you, but Tiger Stadium had nothing more to do with Sunbeams than New York's Polo Grounds did with little Volkswagens or Philadelphia's Lincoln Financial Field has to do with leasing Town Cars.)