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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan to run two GT-R GT3 cars in 2015 Pirelli World Challenge series

Nissan will be lining up two FIA GT3-spec GT-Rs on the start line of the 2015 Pirelli World Challenge at the Circuit of the Americas March 6-8. Sponsored by Always Evolving, Replay XD cameras, and Nismo, the two entrants will be driven by American GT Academy winner Bryan Heitkotter and Australian racer James Davison. AIM Motorsport, the Canadian race shop founded by Roger Rodas and Erik Davis, will handle preparation of the car. It will be the first time the GT3 GT-R has come to race in America. It will race in a highly varied field, with Audi, Ferrari, Dodge, and Aston Martin among the series runners. Check out the press release below for more details. NISSAN ANNOUNCES PARTNERSHIP WITH ALWAYS EVOLVING TO CAMPAIGN TWO NISSAN GT-R GT3 CARS FOR 2015 PIRELLI WORLD CHALLENGE - 2011 Nissan GT Academy Champion Bryan Heitkotter to pilot #05 GT-R GT3 - IndyCar, Prototype and GT racer James Davison to Campaign #33 GT-R GT3 - First U.S. Appearance of Nissan GT-R Built to FIA GT3 Specifications - Debuts in Pirelli World Challenge at Circuit of the Americas March 6-8 NASHVILLE, Tenn. 19/02/15 – Nissan Motorsports announced today a partnership with Always Evolving (AE) to campaign two GT Academy-NISMO Nissan GT-R GT3 racing cars for the 2015 Pirelli World Challenge season. Nissan GT Academy North America 2011 winner Bryan Heitkotter will drive one of the team cars, while Australian open wheel and GT star James Davison will pilot the second car. Featuring logos from the GT Academy program, the two cars will be co-sponsored by Replay XD and NISMO. AE will utilize AIM Autosport for much of the car preparation and on-track support during the season. Based in Los Angeles, the team was founded in March 2013 by friends Roger Rodas and Erik Davis as a platform combine their passion for cars and their desire to support their favorite charitable organizations. Following Rodas' tragic passing in November 2013, the team has established "Racing in Honor" as their internal mission for the 2014 season in his memory. AIM won the 2012 IMSA GTD team, driver and manufacturer championships, as well as the 2013 manufacturer title while campaigning a Ferrari. "Nissan couldn't be happier to have Always Evolving and AIM as Nissan's partners to campaign the first GT3 spec GT-Rs in the U.S. in Pirelli World Challenge," said Rick Kulach, Nissan North America Motorsports Manager.

Nissan will restore Craigslist Maxima, display at headquarters [w/video]

Nissan showed that it had a great sense of humor when it bought Luke Aker's beat-up 1996 Nissan Maxima GLE for $1,400 back in December based solely on the quality of his tongue-in-cheek sales video.
Aker's Maxima had been thoroughly driven. It needed a strap to keep its hood closed, had front end damage, a missing turn signal and shredded leather seats. Of course, like Aker said in his ad, the car was still "fully loaded with an engine, wheels, tires and an automatic transmission." How could Nissan resist?
After buying the car, Nissan teamed up with MotorAuthority to decide what to do with it. The winning idea was to restore the car to its proper condition and display it at Nissan North America headquarters in Franklin, TN, with Aker's video playing nearby. According to MotorAuthority, the car has finally made it there, and its rebirth will begin soon. Nissan is not sure when the car will go on display.