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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan-Dongfeng JV reveals Venucia VOW concept in Shanghai

Among the dozens of automakers pouring in to the Shanghai Motor Show this week to showcase their latest wares, this one comes from a brand you may never have heard of. It's called Venucia, and it's the product of a joint venture between Nissan and Chinese automaker Dongfeng. Today Venucia has unveiled the VOW Concept, a sporty-looking crossover designed to appeal to young Chinese buyers and previewed in a teaser rendering last week. The design is said to have been inspired by the Salar de Uyuni plateau in the Bolivian Andes, but reminds us a bit of the Lamborghini Urus and Mitsubishi XR-PHEV concepts. And that's no bad thing. Technical details are few and far between, but the name VOW apparently stands for "Venucia Over Wonder," that brand name itself having been derived from the Roman diety Venus. Beyond that we couldn't tell you any more, but even if the VOW concept gets put into production, the chances are slim to none that any version would ever reach a showroom on our side of the pond in the foreseeable future. Venucia debuts VOW Concept at Auto Shanghai 2015 SHANGHAI, China – Venucia, a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan's joint venture in China, unveiled the VOW Concept at Auto Shanghai 2015. VOW Concept, a brand new trendy sport crossover concept by Venucia, was developed for the young generations. VOW is the abbreviation of "Venucia Over Wonder," meaning a complete breakthrough in excellence. The forward thinking and bold design is paired with a bright blue body inspired by Bolivia's Salar de Uyuni, a high plateau near the crest of the Andes Mountains with captive fresh and saltwater lakes and the world's largest salt flat. VOW Concept conjures up a new balance of dynamic excellence and elegance. "With the VOW Concept, Venucia is going directly to the young generations and listening to what they have to say about their futures, their hopes and what inspires them. We are determined to bring forward a young and fresh brand that continues to challenge the status quo," said Zhou Xianpeng, DFL-PV deputy managing director. "We believe Venucia will lead future trends as an influencer, and enhance its place in the automotive market in China." About Dongfeng Nissan Passenger Vehicle Company (DFL-PV) Dongfeng Nissan Passenger Vehicle Company is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd.