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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

'Gran Turismo' movie trailer: No surprises, but more cars onscreen is a good thing

More movies about cars and racing is always a good thing in our book. The first trailer for the "Gran Turismo" movie dropped today, and while it focuses a lot on the gaming backstory, it looks like there will be a decent amount of actual wheel-to-wheel action as well. The movie is, of course, based on the hugely popular PlayStation series of video games. Now in its seventh installation, it revolutionized the racing game world with its massive library of playable cars, digitization of real tracks, and sound effects recorded from actual exhaust notes. Unlike other recent video games that have been adapted into blockbuster movies or TV shows with actual depth, "Gran Turismo" the game doesn't have a plot.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The movie follows the real-life story of Jann Mardenborough, a British "Gran Turismo" player who in 2011 became the youngest winner of the Nissan GT Academy. The program funnels gamers into real driver's seats, and Mardenborough beat out 90,000 global contestants. He's gone on to compete in the 24 Hours of Le Mans, the British GT Championships, and Formula E.  In the trailer we see what is likely a heavily dramatized version of the events. Mardenborough (Archie Madekwe) faces skeptical parents, skeptical driving instructor Jack Salter (David Harbour of "Stranger Things''), and a skeptical rival who doesn't believe gamers can really race (Josha Stradowski). About the only one who does believe in him is Danny Moore (Orlando Bloom), a marketing exec based on GT Academy head honcho Darren Cox. An obligatory love story is also wedged in there.  Since the real GT Academy was sponsored by Nissan, when Mardenborough graduates to real cars we see plenty of R35 GT-Rs, a 370Z NISMO, and a Ligier-Nissan LMP racer. Mardenborough's rival's car is perfectly cast as a chrome gold-wrapped Lamborghini Huracan. Background cars include an Audi R8, Porsche 911, Ferrari 458, and more. Surprisingly, there's no new Nissan Z, even though it seems like it would be the perfect car to include in a movie like this. The trailer reveals almost entirely how Mardenborough will overcome the odds, not that the end would have taken a genius to guess. At the same time, motor racing is an inaccessible sport for the average consumer.

2019 Tokyo Auto Salon features one of the coolest auctions we've seen

In just over a week, the Tokyo Auto Salon will host one of the coolest auctions we've seen in years. Jalopnik spotted BH Auction's listings, and it's a cornucopia of hot machinery you won't typically find at American auctions like Gooding & Company or Barrett Jackson. While Japanese cars make up most of the listings, Ferrari, Porsche, BMW and even Dodge all have at least one car going up for auction. We won't include everything here, but you can check out the full list on BH Auction's website. There are 50 lots at the auction, including nine Nissan Skylines, nine Ferraris and two Porsche Carrera GTs. Some of our other favorites include a Honda S800 coupe, a Toyota Miniace truck, a Mitsubishi Willys Jeep and a 1955 Mercedes-Benz 300 SL gullwing with the V8 from a W124 Mercedes-Benz E60 AMG that's estimated to sell for between $1.25 million and $1.5 million. Related Video: News Source: BH Auction via Jalopnik Audi Dodge Ferrari Honda Mitsubishi Nissan Porsche Toyota Auctions Autoblog Minute nissan skyline mercedes-benz 300 sl