2014 Nissan Altima 2.5 Sv on 2040-cars

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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan recalls over 120,000 Altimas due to... spare tire inflation?!

A pressure regulator that over- or underinflated spare tires for five days earlier this year has led to a recall of 123,308 units of the 2013 Nissan Altima. Sedans that were manufactured from March 21-26 are those possibly affected by the temporary tire snafu, the recall for which will begin on May 3.
Those notified of the issue can take their sedans to their local Nissan dealer, who will check the tire pressure and correct it if necessary, but we imagine owners can probably just whip out a tire gauge to check and adjust the inflation for themselves. Should you need it, there's an official notice from the National Highway Traffic Safety Administration below with a few more details.

Nissan IDX production model to get sharper, less retro styling

The Nissan IDx seems like the type of concept that auto enthusiasts wish they could be driving. With a compact size, style inspired by the classic Datsun 510 and a rear-wheel-drive powertrain, it certainly ticks many of the boxes that people want. Unfortunately, the car seems to be miles away from actually getting a green light for production, but rumors about the retro coupe's future keep cropping up.
The last we heard about the IDx, the biggest complication with the coupe was that it was a tough project to make profitable. Nissan didn't have a cheap enough rear-wheel drive platform to make the affordable coupe work. The latest rumors point to a potential solution to this problem. According to Motoring from Australia speaking to an insider close to Nissan, the new plan is to tweak the styling to be less retro and adapt the car to work on the platform for the forthcoming, next-generation Z car.
The new look reportedly cribs from the Nissan Sport Sedan Concept from the 2014 Detroit Motor Show, including its floating roof design and sharper edges around the fenders. In terms of power, the source tells Motoring, the IDx could use a naturally aspirated 2.0-liter four-cylinder engine with around 180 horsepower on tap. That might not sound like too much, but remember the Z car itself is rumored to get smaller and lighter when it's new generation hits the stage. If the weight is low enough, potentially using it for the IDx might just work.