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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Nissan details Craigslist 1996 Maxima restoration

"Luxury Defined," in the most ironic sense the galaxy has ever known, is now "Luxury Restored," in the real and incredible sense. Last September, Luke Aker made ads to sell his 1996 Nissan Maxima GLE, the YouTube version being a mix truth, bombast, a British accent and a ratchet strap. The ad tickled Nissan such that it bought the car from Akes and made a donation to a charity of his choice. Then they consulted with the citizens of the Internet to decide what to do with it, the final vote being a complete restoration and display at the company's Nashville HQ.
Friends, Netizens, countrymen, the job is done. Nicknamed "Old Glory," comparing the old car with the new is like reading one of those shelter dog rescue stories where the loving family nurses an impossibly cute pup back to health with handheld nursing sessions, baby bottles of warm milk and whispered lullabies. Only Nissan probably didn't sing to the Maxima.
The Maxima is now on display, and we hope they've hung the ratchet strap with it. You can see Aker's new video on the transformation above, plus another video and press release below detailing the Maxima's journey back to New Glory.

Ghosn: Nissan Leaf can sell 50,000 units in US a year

For the Nissan Leaf, last year was good. So far this year, not so much. In the future, possibly much better, with a little help from the public sector, Nissan chief Carlos Ghosn says. Speaking at the New York Auto Show earlier this month, Ghosn was bullish on potential US sales of the country's best-selling electric vehicle, saying they had the capacity to reach 50,000 units a year, according to Automotive News. The key, Ghosn said, is that federal and local governments will have to do a better job ensuring there is a sufficient network of plug-in vehicle charging stations. That would make the Leaf's 84-mile single-charge range far less of an issue than it appears to be now. It would also give Ghosn a better chance of a decent return on the $5 billion Nissan and sister company Renault have invested in electric-vehicle technology. Last year, Nissan boosted Leaf sales in the US by 34 percent to 30,200 units, and earlier this year surpassed the 75,000-unit threshold for Leaf sales since its late-2010 US debut. So far this year, though, things are slipping, as sales through the first quarter were down 21 percent compared to 2014 to 4,085 vehicles. That's an awful long way from 50,000, but Ghosh didn't say which year he expects Nissan to sell those 50,000 Leafs. Related Videos: