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'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

2013 Nissan Pathfinder: January 2013

We've now had our long-term 2013 Nissan Pathfinder for about a month, and some impressions are starting to solidify, while others remain contentious among the team. Most notable among those contentious items is our Pathfinder's paint color, which was chosen by vote among the Autoblog team.
Dubbed Mocha Stone, it beat out Cayenne Red by a single vote. I was a Mocha Stone supporter and like it even more in person than on Nissan's configurator. It's a mature choice that can be comfortably placed in the grouping of silver, white and gray tones buyers routinely choose most often over all the colors of the rainbow offered on cars these days for the sake of attention. Staunch opponents of Mocha Stone on the team remain unswayed. Democracy is a difficult process, people.

Renault and Nissan in talks that could reshape autos alliance

PARIS/TOKYO – Renault and Nissan said on Monday they were in talks about the future of their alliance, including the Japanese automaker considering investing in a new electric vehicle venture by its French partner. The talks, which could prompt the biggest reset in the alliance since the 2018 arrest of longtime executive Carlos Ghosn, have included consideration of Renault selling some of its Nissan stake, two people with knowledge of them said. Negotiations are expected to continue ahead of a Renault investor presentation in early November, when the French carmaker is expected to give an update on its new EV unit, which is code-named "Ampere." Renault owns about 43% of Nissan, which in turn has a 15% stake in its long-term partner. The French state also has a 15% holding in Renault. Shares in Renault rose by as much as 6% in early trading, making the stock the best performer on France's benchmark CAC-40 equity index. They were up 3.54% by 1105 GMT. Renault and Nissan said in a joint statement that they were "engaged in trustful discussions around several initiatives" including a potential Nissan investment in the EV venture and what they called "structural improvements" in their alliance. Renault CEO Luca De Meo, who was in Japan over the weekend, and Nissan CEO Makoto Uchida have been central to talks about reshaping its terms, a person familiar with the talks said. A group of Nissan executives, including Chief Operating Officer Ashwani Gupta, have also been involved in developing discussions in recent months, the person said. Renault is looking to win Nissan as an investor in its new EV venture, which it is setting up alongside a separate combustion engine unit, essentially splitting out the higher-growth and investment-hungry portion of its auto business. In exchange for investing in the EV venture, Nissan is looking to Renault to reduce its stake in the Japanese automaker, a person familiar with the talks said. The French dominance of the alliance has long been a point of contention for Nissan, which wants Renault to cut its stake to 15% to draw level with its own holding in Renault, the source familiar with the matter told Reuters. For Nissan, the talks could represent a chance to reset a structure that many executives at the Japanese firm have seen as unbalanced, given the way vehicle development work between the two carmakers has progressed in recent years.