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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2013 Nissan Pathfinder drivers reporting loss of power, 'shuddering' [w/video]

No one appears to have a handle on the numbers, but more than a few owners are registering the same complaint about the CVT-equipped 2013 Nissan Pathfinder: that it "shudders" and loses power when accelerating from a standstill or at low speeds. According to posters at places like Pathfinder Talk, Edmunds, Auto Recalls for Consumers and About Automobile, it happens between about 20 to 40 miles per hour, the sensation is described as being like "driving over a rumble strip" and the power loss occurs for about three to four seconds.
ABC 13 in Houston rode with Pathfinder owner Marlise Holzworth to experience the issue, Holzworth saying that it feels like her vehicle is about to stop when the shudder occurs. Nissan responded to the report, saying that, "A new part has been developed for 2013 Pathfinders that exhibit symptoms similar to those Ms. Holzworth describes. The necessary part should be available at Nissan dealers in June."
Likewise, according to a post on the PathfinderTalk forum, user Krsin97 was informed by a Nissan engineer in April that "[We] are aware of the problem and Nissan is working on update that will come out at the end of June to eliminate the problem."

Nissan expands US EV test market for e-NV200 to Portland

Of course, it's going to be Portland. Oregon's largest city, known for its green-friendly vibe and policies, will be where Nissan will next test of its all-electric e-NV200 cargo van. And we hope those vans have cup holders for the inevitable java. The Japanese automaker is working with local utility company Portland General Electric (PGE) on a six-week trial program. Nissan and PGE will record data to better measure how the concept of battery-powered driving works within the local services network. The location makes sense, as Portland is one of the five best-selling US cities when it comes to sales of the Nissan Leaf, which shares its powertrain with the e-NV200. Nissan kicked off its "No Charge to Charge" free-charging program for new Leaf owners in April. Nissan, which had already been testing the e-NV200 with FedEx in Germany, Japan and Singapore as of late last year, said at the Washington Auto Show in January that it would start testing the electric van in the Washington, DC, area. Nissan said at the time that it helped install about 570 fast-charging CHAdeMO chargers throughout the US since last year, including 200 in December alone. Check out Nissan's press release about the Portland project below. LEADING EV MARKET PORTLAND BECOMES TEST BED FOR NISSAN E-NV200 ELECTRIC COMMERCIAL VEHICLE PORTLAND, Ore. – Portland, already a top breeding ground for electric vehicle (EV) sales, is now the proving ground for Nissan's prototype electric commercial vehicle – the Nissan e-NV200. Nissan is working in collaboration with Portland General Electric (PGE) on a six-week trial to help determine the viability of an electric commercial vehicle in the U.S market. PGE has assigned the e-NV200 into its fleet of vehicles with an underground crew, replacing a larger, diesel-powered van. "Oregon has been a top five market for Nissan LEAF sales in the U.S. due to proactive policies at the state level to encourage EV adoption, as well as robust charging infrastructure championed by the state and others like PGE," said Toby Perry, Nissan's director of EV Marketing in the U.S. "If we determine that e-NV200 fits into the U.S. commercial vehicle market, we expect that Portland would be a leading driver for sales as well." This year, Nissan is deploying two e-NV200 prototypes with companies such as PGE and FedEx in top U.S EV markets including California, Georgia, Oregon and Washington, D.C.