2010 Nissan Altima 2.5 S on 2040-cars

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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Nissan goes retro with Bathurst racing livery [w/video]

At the Bathurst 1000 next month, the #23 Nissan Altima V8 Supercar will wear this throwback red, white, and blue color scheme. And as you might have guessed, the team didn't pull it out of thin air. It's derived from the colors worn by the Skyline that Jim Richards drove in the 1990 Australian Touring Car Championship – the precursor of today's V8 Supercars series. In that historic season, four-time ATCC champ Richards won two rounds in the Skyline H31 GTS-R before switching to the newer R32 GT-R and winning one more. Those three checkered flags helped Richards score his third title, and the first of three that Nissan would go on to win in the series. Richards kept that H31 and still brings it to historic racing events with what he remembers as his favorite racing livery. If there's anything we love more than old racing liveries, it's when automakers and racing teams bring them back. Whether it's the Gulf livery sported by Aston Martin at Le Mans, the Martini stripes worn by Williams in F1, or the throwback liveries Toyota recently cooked up for the GT86 (aka Scion FR-S). Nissan's done some of its own retro racing liveries as well, like the one the GT-R LM Nismo wore recently, or this one done up Down Under. Watch and listen to Nissan's Michael Caruso talk to Richards about it in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan to celebrate 25 years since first Australian Touring Car championship title at 2015 Bathurst 1000 - #23 NISMO Nissan Altima V8 Supercar to race in colors of Jim Richards' 1990ATCC-winning Nissan Skyline HR31 at 2015 Bathurst 1000 on October 8 to 112015 MELBOURNE, Australia – Nissan will celebrate its first Australian Touring Car Championship (ATCC) title by running a spectacular retro livery on its #23 Nissan Altima V8 Supercar at this year's Bathurst 1000 at Mount Panorama from October 8 to 11 in Bathurst, Australia. The #23 NISMO Nissan Altima V8 of Michael Caruso and Dean Fiore will race in the same colors as the 1990 Nissan Skyline HR31, 25 years after Jim Richards used the Skyline to win the 1990 championship. Richards raced the Skyline in six of the eight rounds of the 1990 ATCC. Richards switched to the new Nissan GT-R R32 for the final two rounds of the1990 championship, but crucially, two of his three round wins that year were with the Skyline HR31.

Nissan previews new Sway hatchback concept bound for Geneva

Nissan has announced a new concept it's bringing to the fast-approaching Geneva Motor Show with the release of the teaser image above. Bearing the name Sway, the concept previews the Japanese automaker's vision for a new small hatchback for the European market – ostensibly to replace the current model known as the Micra in Europe and Canada and as the March in other parts of the world. There's little to go on from the teaser, but it will clearly adopt the company's latest grille shape, flanked by angled LED headlights and with the requisite spindly door mirrors (or cameras, as the case may be) and oversized wheels packed into flared arches. Beyond that, Nissan hasn't released much in the way of details, except to say that it would apply the same "innovative design" and "radical thinking" that gave birth to the Qashqai and Juke to the small hatchback segment. THIS SWAY FOR EXCITEMENT - NISSAN AT THE 2015 GENEVA MOTOR SHOW Innovative design and product planning gave birth to Nissan Qashqai and Juke, two of the biggest automotive success stories of recent years. What would happen if the company applied the same radical thinking and quality standards to one of the most important sectors in Europe: the small hatchback? To be unveiled at the 2015 Geneva Motor Show, Sway is a glimpse at how a future generation of small Nissan models could look if the company's striking new design language was applied to a European hatchback. The car will be revealed during Nissan's press conference on March 3rd at 11.30am. About Nissan in Europe Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.