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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Recharge Wrap-up: Saleen renames its Tesla, Nissan announces "No Charge To Charge" in Atlanta

Saleen has renamed its Tesla Model S the Saleen ST and has added a version the P85D to its modified lineup. Formerly called the Saleen FourSixteen, referencing the car's 416 horsepower, the ST stands for "Saleen Tesla." While the ST receives no increase in output, modifications include aerodynamic, suspension and brake tuning, as well as some aggressive looks to go along with it. Customers can also opt for Saleen drive ratios, making the 691-horsepower, dual-motor version accelerate from 0-60 in less than three seconds. The Saleen ST380 starts at $132,000, with the ST691 starting at $164,600. Read more at Motor Authority or in the press release below. After one month of operation in Brooklyn, Car2go has over 13,000 members in its new locale. Users in what is now the carsharing service's fastest-growing market have already logged 55,000 miles for the Brooklyn fleet, with the average trip taking 22.45 minutes. The most popular destinations for Brooklyn users are The Barclays Center, Prospect Park and Williamsburg. Car2go has also announced its Mobile Access feature, which allows users to begin their trips with the mobile app as an alternative to using the member card. Read more in the press release below. Nissan has announced its "No Charge To Charge" program for Atlanta. That means customers who buy or lease a Nissan Leaf at Atlanta dealerships will receive free charging at more than 12 fast-charging stations in the Atlanta area. Nissan is extending the program to customers who got their Leaf beginning November 1, 2014. Nissan offers "No Charge To Charge" in 12 other markets, with at least 12 more planned for the US. Read more in the press release below. Tesla has named Ricardo Reyes as its communications chief. Reyes led Tesla's communications department until 2012, when he left the company to work from Square. Returning to Tesla, Reyes will oversee Tesla's online presence and public relations. After looking for someone like Reyes to fill the position, Tesla CEO Elon Musk eventually was able to bring the man himself back to the company. Read more at Businessweek. Saleen Expands Electric Performance Vehicle Lineup Saleen delivers the 1st Saleen Tesla model, and provides additional drivetrain options. Saleen Automotive Inc. (OTCQB: SLNN) Corona, CA – (November 20, 2014) Saleen Automotive has begun deliveries of the Model S based Saleen FOURSIXTEEN, which comes only a short time after the successful new product launch in Pebble Beach, CA.

Renault-Nissan debuts new Common Module Family for future vehicles

Platform sharing is nothing new for the 14-year-old Renault-Nissan Alliance, but this partnership is set to introduce new modular platform components that will eventually underpin 11 Renault models and three Nissan vehicles by 2020. Rather than being a typical platform, the Common Module Family (CMF) actually represents five segments of a platform that can be used in various applications, and one of the first vehicles to use this architecture will be the 2014 Nissan Rogue (spy shots of which are shown below) when it arrives "in late 2013."
As pictured in the image above (click to expand), CMF is composed of four chassis component, principally the front underbody, rear underbody, engine bay and cockpit as well as a common electrical system. Besides the next-gen Rogue, future Nissan models to share CMF will include the Qashqai and X-Trail, while Renault models will start using the platform next year on vehicles including the Scénic and Laguna. The CMF architecture is expected to help the Alliance reduce the parts cost of a vehicle by up to 30 percent and reduce the entry cost by up to 40 percent. The official press release with more details about CMF, and what it means for Renault-Nissan, is posted below.