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New world record set with 507 EVs in parade [w/video] *UPDATE

Let's be honest, with more and more electric vehicles out in the world, it's getting easier to bring more and more of them together in one spot. Still, the work that goes into convincing over 500 EV owners to show up at one place at one time should be rewarded. And, in the case of the San Francisco Bay Leafs and Electric Auto Association Silicon Valley Chapter efforts yesterday as part of this year's National Drive Electric Week celebrations in in Cupertino, CA, the reward is a new Guinness World Record for the most electric vehicles in a parade. The number? 507 pure EVs gathered (sorry, plug-in hybrids). Recent similar records were set with now-small-looking events that had 305 cars or 431 EVs. The most recent target that the groups were trying to beat was a record originally set at the WAVE rally in Stuttgart, Germany earlier this year, where organizers also claimed to have 507 EVs. Plug In America (PIA) now says that the Stuttgart number was actually 481, giving California a 26-vehicle lead. The most unusual EV at the event was Stella, the solar-powered EV that is touring the world. PIA says that this four-person EV "can produce twice as much energy as it needs in a day," so it should feel right at home in the Golden State. *UPDATE: A previous version of this article said that the parade was organized directly by PIA. We have corrected the error. We've also added a video from Nissan about the parade below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW GUINNESS WORLD RECORD FOR NUMBER OF EVS IN A PARADE SET TODAY DURING NATIONAL DRIVE ELECTRIC WEEK IN CUPERTINO World Record set with 507 EVs, beating previous record by 26 CUPERTINO, Calif., Sept. 20, 2014-Philip Robertson, a judge with GUINNESS WORLD RECORDS®, today pronounced a new world record for most electric vehicles in a parade: 507. The record-breaking EV procession took place at the National Drive Electric Week event in Cupertino, Calif. Every vehicle was zero-emission, all-electric. No hybrid-electrics were allowed. 399 Panoramic view taken by Bruce Southwick. Stuttgart, Germany held the previous world record for a 481-EV parade in May 2014. "Congratulations on helping to drive the future of automotive technology," Robertson said upon presenting the Guinness certificate to a cheering crowd of thousands.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2015 Nissan Micra

Several years ago, poutine started showing up on the menus of a number of Detroit-area restaurants. For those unfamiliar with the Canadian specialty, it involves serving up french fries, gravy and cheese curds all in one artery-clogging heap. It's not really my thing, but the comfort-food dish has caught hold here in The D, and many absolutely swear by it. In a country where we happily serve Double Down sandwiches, and where competitive eating qualifies as sport, it's hard to believe le poutine isn't spreading like wildfire.
Given Detroit's proximity to Canada, it's not surprising that this culinary creation has managed to find its way across the border. The same thing goes for cars - we Detroiters are routinely privy to lots of Great White North imports. No, we can't buy not-for-US vehicles like the Nissan X-Trail, Mercedes-Benz B-Class (at least, the gasoline version), or now-discontinued products like the Honda Civic-based Acura CSX or EL before it. But Ontario-plated examples of these cars can be seen all the time here in southeast Michigan - it's a far more common occurrence than you might think.
These days, it's rare that an automaker will introduce a model to Canada without offering it up in the United States - especially a car that stands to do big things for a company's presence in North America. But with this 2015 Nissan Micra, that's exactly what's happened; Nissan's US arm has repeatedly stated that there are no plans to offer the car in Yankeeland. Why is the Micra so important? This five-door hatchback enters Canada with the coveted title of being the most affordable new car in the country: just $9,998 Canadian (CAD) to start. In fact, the Micra launches to our north just as the larger, four-door Versa Sedan is phased out in Canada - a vehicle that holds the lowest-cost title here in the US, at $11,990 USD.