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Nissan To Buy Mitsubishi For $2.2B | Autoblog Minute

Nissan confirmed this week that it would take a controlling interest in troubled Japanese automaker Mitsubishi. Nissan will buy 34% of Mitsubishi for $2.2B. Mitsubishi Nissan Autoblog Minute Videos Original Video

A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Nismo toying with crossovers and pickups

Nissan is apparently committed to turning its racing and tuning division into a bigger player, with new Nismo models coming out all the time. But while the Nismo division has until now focused primarily on hatchbacks and sports cars, the next project could be a truck. According to Aussie website CarAdvice in speaking to Nissan marketing chief Darren Cox and Nismo boss Shoichi Miyatani, the prospect of a Nismo-tuned SUV or pickup are definitely on the table. That could include a performance-oriented take on the Navara pickup, but also the Qashqai crossover – a prospect first mooted a year ago. And if the Qashqai and Navara are under consideration, there's no telling what Nismo might do with the likes of the Frontier, Rogue, Murano or even the Pathfinder. None of that is concrete at the moment, of course, but the market for performance crossovers seems only to be growing – and growing more accessible, too. The Germans keep making smaller crossovers and performance variants thereof, and even Fiat is said to be working on an Abarth version of the 500X. The Juke Nismo itself bridges the gap between hot hatches and performance crossovers, but apart from the 370Z Nismo and GT-R Nismo, most of the division's projects seem to be focusing on hatchbacks like the Pulsar and Versa Note.