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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

When public charging fails you and your EV

Think that owning and driving a plug-in vehicle in green-centric San Francisco is easy? You should probably think again. That's because a lot of other residents already have the same idea, and there aren't enough charging stations to keep up. A classic First World problem, for sure, but a problem nevertheless for at least one EV driver. A Wired reporter shares the experience test-driving a Nissan Leaf for a couple of days. The catch is that, like many of the city's residents, he's an apartment-dweller without a dedicated parking spot, meaning that he's at the mercy of publicly-accessible station availability. And that infrastructure, he writes, is "woefully inadequate" to handle the current crop of plug-in vehicle drivers in the San Francisco Bay Area The crux is that, while Nissan Leaf's navigation systems can direct a driver to the nearest stations, they neither say if the stations are occupied or if they're open to the public. The former issue is a major one because, unlike gas stations, a plug-in vehicle charging station can be occupied for hours instead of minutes. That means plug-in vehicle drivers without overnight charging access will likely constantly be on the hunt for unoccupied charging stations in the area until more stations are deployed. Read the details of Alex Davies' trying times here. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: WiredImage Credit: mayorgavinnewsom/Flickr Green Nissan Electric San Francisco

2016 Nissan Titan gets video teaser ahead of Detroit debut

The Detroit Auto Show is going to be quite an event for pickup fans thanks to introductions of the new Toyota Tacoma and at least the rumor about the future F-150 Raptor. In addition to them, Nissan will finally unveil its next-gen Titan after months of teasing and spied glimpses. With just a few weeks before the big show, Nissan is giving us one more glimpse of the new Titan on video. This time the company plays up the pickup's American development, but the highlight for fans are the brief shots of its frame and Cummins 5.0-liter diesel V8. The engine is rumored to pump out over 300 horsepower and about around 550 pound-feet of twist. Check out the clip above another chance to see just a little more of the next Titan.