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Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Nissan Leaf battery cells put through torture test, live to charge again

One minor chink in the armor of the Tesla Model S is that a small number have caught fire, once their battery packs were penetrated. Nissan Leaf drivers, however, might just be able to weather such an event without an ensuing CarBQ. Our evidence for such a claim? A video that has surfaced of cells from a Leaf pack undergoing a battery of torture tests (pun somewhat-ashamedly intended). Shared by folks at the Hybrid Auto Center in Las Vegas – who offer for sale, among other things, used Leaf lithium battery modules – the footage shows salvaged cells being brutally assaulted with a screwdriver, and later, a propane torch. Granted, these tests are not the same thing as flinging a piece of metal into a working pack at 70 miles per hour, but they do claim to show that a puncture does not always equal a fire. Oh, and don't try this at home. When pierced through by the flat head tool, there is no explosion or eruption of flame. Instead, a rather modest wisp of smoke shyly emerges as the electrolyte next to the shorted area of the fully-charged foil pouch reacts with the influx of oxygen. Again and again, the blade descends, until the cell is riddled with holes. No fire. Amazingly, when connected with a voltmeter afterward there are still plenty of signs of life, and when it is charged and discharged (off-camera), it reportedly suffers only a slight loss of charge capacity. The video goes on to show another cell attacked with open flame with similar results. While the demonstration is, perhaps, somewhat crude, the message it sends is loud and clear: lithium batteries can be safe and rather robust, despite some freak accidents. Scroll below to watch the short presentation for yourself. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.