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Nissan Maxima was almost axed

The redesigned 2016 Nissan Maxima goes on sale in early June, but according to Automotive News, this eighth-generation model almost didn't see the light of day. That's the word from Pierre Loing, vice president of North American product planning. "A lot of people assume it was a forgone conclusion that, of course we will continue with another Maxima," Loing told Automotive News. "But frankly, the forgone conclusion at that moment was that there would not be another Maxima." When Loing joined Nissan in 2012, he was tasked with building a case for a new Maxima. The Japanese automaker was focused on making cost-efficient, global platforms, but the Maxima sold almost exclusively in North America. And not in high numbers, either. But Loing says Maxima is an important part of Nissan's history in the United States. The car was introduced in 1981, and Loing says Maxima perhaps has better name recognition than Nissan itself. The company is pleased with its 2016 Maxima. "When I look at this car, I'm proudest of the fact that it's here at all," Takeshi Yamaguchi, former Nissan North America VP of vehicle engineering, told Automotive News. "And on top of that, I'm proud of that fact that we took the Maxima beyond where it was, instead of taking it backward." Related Video:

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Quest under investigation for inaccurate fuel gauges

After receiving 12 complaints in the last 14 months, the National Highway Traffic Safety Administration has begun a preliminary investigation into a fuel gauge issue with the 2007 Nissan Quest. Drivers have reported that the fuel level gauge will show there's gas in the tank when there actually isn't - in two cases, the digital distance-to-empty gauge indicated more than 70 miles of remaining range - and it will stall out.
This is the second time the 2007-model-year Quest has been involved in the same fuel gauge issue. In 2010 Nissan recalled seven models, including the Quest, from the 2005-2008 model years because of faulty fuel readings. The 12 vehicles in this latest complaint could have slipped through the cracks then, but we'll find out more when NHTSA updates its progress with the investigation into the estimated 37,656 units.