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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Renault taking Alpine endurance racing, enters 24 Hours of Le Mans

Renault isn't letting up with the return of its Alpine brand. After announcing a partnership with Caterham to bring a new Alpine to market by 2015 (now expected by 2016), the French firm has announced it is taking Alpine racing again in the European Le Mans Series this year - and that includes The 24 Hours of Le Mans.
It has been 35 years since Alpine last competed in Le Mans, when it won the race outright and dropped the mic as it left the pits, never to return. Before that, in the 11 years it campaigned in the most famous endurance race on the planet from 1963 to 1978, it took seven class wins.
Caterham won't be involved with the race team, however; that will be an effort spearheaded by the Signatech-Nissan team that has been running GT Academy winners in LMS racing. Alpine is preparing an LMP2 chassis that will get a 500-horsepower Nissan engine for this year's championship, with the first two named drivers being Nelson Panciatici (above right) and Pierre Ragues (above left). The third driver for Le Mans will be announced later this month when the racer is launched at the Le Castellet race track in southern France.

Nissan previews Juke-R Nismo for Goodwood debut

Nissan has another trick up its sleeve. The teaser image above gives us our first peek at the Juke-R Nismo which the Japanese automaker is set to unleash at the Goodwood Festival of Speed later this month. The Japanese automaker hasn't provided much in the way of details at this early stage, but there's plenty we can infer from the nameplate. As you may recall, the original Nissan Juke-R hit the scene several years ago, packing the powertrain from the GT-R into the compact form of the Juke. The result was a monster of a little crossover that could run to 60 in three seconds flat and put most any performance-oriented SUV to shame. The addition of the Nismo name to the end would ostensibly suggest that Nissan is preparing an even more extreme version with all the muscle of the GT-R Nismo. That would give it 600 horsepower (instead of 545) and an even meaner disposition backed by even more extreme performance capabilities. Though the image is deliberately obscured, it clearly packs even more aggressive aero than the existing Juke-R. But Nissan isn't saying yet whether this will be a strict one-off or be offered for sale like its predecessor. "Using the latest technology, styling and running gear from NISMO products," Nissan promises a "supercar beating crossover". We'll have to hold on to find out more, but we won't have to wait long as it'll be unveiled at the British automotive celebration on June 25. THE NISSAN JUKE-R IS BACK – AND NOW WITH ADDED NISMO The original was the world's first supercar crossover. Now, Nissan is set to unleash its latest evolution... the Nissan Juke-R NISMO. Using the latest technology, styling and running gear from NISMO products, the supercar beating crossover will be unveiled and unleashed at Goodwood Festival of Speed (UK) on June 25th.