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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Nissan-Renault and game developer plan driverless ride-hailing

TOKYO - The Nissan and Renault alliance plans to launch driverless ride-hailing and ride-sharing services in coming years, as the automakers look beyond making and selling cars to survive an industry being quickly transformed by new services. Automakers are leveraging expertise in automated driving functions for mass-market cars to develop mobility services, as they compete with tech firms such as Alphabet Inc and Uber in the fast-growing "pay-per-ride" market which threatens to hit demand for car ownership. Ogi Redzic, head of Nissan-Renault's Connected Vehicles and Mobility Services division, said the alliance would begin self-driving services based on its electric cars "certainly within 10 years," though not likely before 2020. "We think that the big opportunity for us is in automation, electric vehicles and ride-sharing and hailing together," Redzic said in an interview on Thursday. Nissan and Renault join a small group of automakers aiming to enter the ride-hailing market, which Goldman Sachs last month estimated would grow eightfold by 2030 to be five times the size of the taxi market. Redzic said the Japanese and French partners were testing self-driving vehicles, and that any service would run on pre-mapped courses with predetermined pick-up and drop-off points. The two automakers are developing the system with Japanese game software maker DeNA Co Ltd and French public transport operator Transdev SA. German rival BMW AG is also testing autonomous vehicles for use in ride-hailing services, while Uber has been developing self-driving technology. U.S. tech firm nuTonomy Inc and ride services company Lyft Inc, which counts General Motors Co as a major shareholder, this month announced they would begin piloting an autonomous vehicle ride-hailing service in Boston. Redzic said to market a self-driving service, regulations need to change to allow driverless cars on roads. At the moment, most global jurisdictions do not expressly authorise vehicles to operate on regular roads without a driver. "It doesn't just depend on us," he said. "To become fully driverless you need laws to change." Reporting by Naomi TajitsuRelated Video:

2016 Nissan Maxima offers 300 hp and 30 mpg for $32,410* [w/video]

After a surprise debut during the 2015 Super Bowl, Nissan has finally divulged the details on its latest Maxima sedan at the 2015 New York Auto Show. Starting at $32,410 (*not including a $825 destination charge), the Maxima retains the current car's powertrain, featuring a 3.5-liter V6 and a continuously variable transmission. Unlike its predecessor, though, the new fullsizer boasts 300 ponies, up from 290. While the power figures and displacement of the new V6 are similar to last year's model, Nissan claims over 60 percent of the parts in the new 3.5 are new. That means not only more power, but a 15-percent improvement in highway fuel economy, with the Maxima estimated to hit 30 miles per gallon. The CVT is also new, with Nissan claiming it's now "performance oriented." Beyond the oily bits, the cabin is home to an eight-inch touchscreen, while drivers will enjoy a seven-inch display in the instrument cluster. In terms of safety tech, Nissan installed the standard alphabet soup of acronyms, offering up Predictive Forward Collision Warning (PFCW), adaptive cruise control, Forward Emergency Braking (FEB), and blind-spot warning with cross-traffic alert. As we said, the Maxima will start at $32,410, and will be offered in four grades, with the Platinum trim remaining at the very top of the line. It's not clear, however, how those prices will break down, nor when the Maxima will arrive in dealers. 2016 Nissan Maxima "4-Door Sports Car" makes global debut at New York International Auto Show President and CEO Carlos Ghosn unveils Nissan's totally redesigned flagship Maxima "4 Door Sports Car" All-new Maxima features a 300-horsepower 3.5-liter V6 and new lighter, yet more rigid chassis, bringing sports car-like acceleration and handling to large sedan segment 2016 Maxima is set to arrive in U.S. Nissan showrooms with a starting M.S.R.P. of $32,410* NEW YORK – Nissan today unveiled the all-new Nissan Maxima during a press conference at the New York International Auto Show. Making the presentation was Nissan President and CEO Carlos Ghosn, who addressed a range of topics including Nissan's $10.1 billion investment in the U.S. in the past three decades. The dramatically styled 2016 Maxima, created by driving enthusiasts for driving enthusiasts, looks like nothing else on the road today – and drives like nothing in the segment.