2004 Nissan 350z Base Turbo on 2040-cars

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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

With Nissan dragging it down, Renault predicts a worsening year

PARIS — Renault warned revenue may decline this year, scrapping a previous goal, after first-half profit was hit by weakening car demand and an earnings collapse at alliance partner Nissan in the wake of the Carlos Ghosn scandal. Net income slumped by more than half to 970 million euros ($1.08 billion) in January-June as revenue fell 6.4% to 28.05 billion, the French carmaker said on Friday. Operating profit also dropped 13.6% to 1.65 billion euros. "Given the degradation in demand, the group now expects 2019 revenues to be close to last year's," Renault said — abandoning an earlier pledge to increase revenue before currency effects. A broad-based auto sales downturn has rattled the sector, prompting profit warnings and compounding challenges for Renault and Nissan as they struggle to turn the page on the Ghosn era. Their former alliance boss is now awaiting trial in Japan on financial misconduct charges he denies. Renault's bottom line was hit by an 826 million-euro drop in earnings from its 43.4%-owned partner. Nissan is cutting 12,500 jobs globally after an earnings collapse that it is keen to blame on Ghosn's leadership. But Renault's own performance - reflected in an operating margin that declined to 5.9% from 6.4% the year before - compares less favorably with domestic rival PSA Group. The Peugeot maker bucked the downturn with a record 8.7% profit margin unveiled on Wednesday. Alliance tensions flared after Ghosn's November arrest, worsened when Renault tried in vain to merge with Nissan then Fiat Chrysler, and may be affecting operational performance, investors fear. Citi analyst Raghav Gupta-Chaudhary flagged a lower-than-usual 258 million euros in joint purchasing savings for Renault. "We thought this would be weak in light of the well-documented difficulties with the alliance," he said. Renault blamed falling sales in France, as well as Turkey and Argentina, for a 7.7% revenue drop at its core automotive business, whose profit margin slid to 4% from 4.5%. Operating free cash flow also suffered, coming in at a negative 716 million euros as investment jumped by 742 million euros to 2.91 billion. Renault, which is counting on model launches including a new Clio mini to boost performance in the second half of 2019, nonetheless reiterated pledges to deliver positive full-year cash flow and a margin close to 6%. Renault shares were down 0.5% at 52.02 euros as of 0800 GMT in Paris, after initially falling as much as 2.7%.

Next-gen Nissan Leaf will look more mainstream, have more range

The next-generation Nissan Leaf battery-electric vehicle will look better and go farther on a single charge, company executives tell Automotive News. How much better and how much farther remains to be seen, as does the timing on when the new version will be available to the public. Nissan executive Andy Palmer, speaking recently at the Beijing Motor Show, implied that an electric vehicle would need to have a 185-mile single-charge range to be competitive with hydrogen fuel-cell vehicles, once those arrive in larger numbers. While Nissan boosted its single-charge range by about 15 percent for the 2014 model-year Leaf, the automaker would need to double it to reach that competitive threshold. This seems unlikely for the next-gen model, but we can start making our guesses as to how many more miles Nissan will put into the pack. Regardless, the next-generation Leaf, which may come out around 2017, will at least look a bit more mainstream while it reaches for more range, Automotive News says, citing Nissan global design chief Mamoru Aoki. Indeed, the car, which will keep its hatchback layout, will likely look less angular, said Aoki, who complimented Tesla for the way it styled its Model S luxury electric sedan. Nissan's Infiniti arm could also debut its delayed luxury electric vehicle in 2017, complete with the improved battery pack. Angular looks and all, Nissan continues to increase sales in the US. Leaf sales through April were up 33 percent from 2013, to 7,272 units after more than doubling sales last year to 22,610 vehicles.