1988 Nissan 300zx Turbo Coupe 2-door 3.0l Limited Edition "shiro Special" on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan and Renault chief engineers meeting to revive joint projects

PARIS — Renault's engineering boss will meet his counterpart at Nissan in Japan this week, two sources close to Renault said, as the carmakers seek to revive projects crucial to an alliance left reeling by the Carlos Ghosn affair. The Franco-Japanese alliance is wrestling with the fallout of the ouster and arrest of Ghosn, the architect of the partnership who now says it is at risk of collapse. Analysts say that in order to turn investor sentiment around, the firms need to make good on cost-saving joint engineering projects that have slowed since Ghosn's departure. According to the two sources, Gilles Le Borgne, who was hired on Jan. 6 from rival automaker PSA, will meet Nissan's Tsuyoshi Yamaguchi, the Nissan executive in charge of delivering the joint engineering projects. Renault did not respond to a request for comment on Le Borgne's meetings. Renault-Nissan's cost-saving alliance is vital to both companies as the car industry battles a slowdown and huge investments in cleaner vehicles and automated driving. "The alliance has taken a hit, but the alliance engineering team is still there," said a third source, who is close to the alliance. "You cannot, from one day to the next, stop something that's been embedded so deeply." Japanese prosecutors arrested Ghosn — who was at the time the head of the carmakers' alliance -- in November 2018 and accused him of financial misconduct. Ghosn slipped out of Japan and fled at the end of December to Lebanon. He says the charges were fabricated to force him out of an alliance in which the Japanese side no longer trusted its French partners. Renault Chairman Jean-Dominique Senard has said both sides are determined to make the partnership succeed, with the joint projects a major focus. Those projects will be on the agenda when the board of the alliance, which also includes Japanese carmaker Mitsubishi <7211.T>, holds a regular meeting in Japan on Jan. 30. One area of focus will be hybrid power systems, a field where, analysts say, the alliance has not effectively pooled its research and development efforts. Each of the three members of the alliance has developed their own systems. "That's been among the sources of the friction," said the third source close to the alliance.

Mitsubishi off-road Delica van, outdoorsy Outlander variant planned for US market

If you haven't been paying attention, you may be surprised to hear that Mitsubishi has been doing fairly well in the United States over the last several years. Once a mid-major (to borrow a college athletics term) program here in the States, the automaker's stagnating lineup and lack of vehicles with clear desirability — once you got past the hardcore Lancer Evolution series, at least — led to declining sales figures through the 2000s. The brand's more recent resurgence, led by the latest Mitsubishi Outlander and Outlander PHEV, which it co-developed with fellow Japanese partner Nissan, first began around the year 2018, says Mitsubishi North America President and CEO Mark Chaffin. "Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." "New powertrains and new vehicles" are always keywords that pique the ears of automotive enthusiasts, and Mitsubishi seemingly has some solid stepping stones in the works to continue gaining momentum in the crucial American market, with trucks, crossovers and multi-purpose vehicles that could offer some truly interesting entries into segments the automaker hasn't dipped its toes in decades. One particular potential vehicle of interest is, oddly enough, a passenger van, which appears to be shown in the middle of the line-up preview photo below. But we're not talking about a run-of-the-mill minivan. According to dealership employees present at Mitsubishi's Momentum 2030 program cited by Automotive News, the van would take inspiration from the D:X Concept that we openly loved after its introduction in Tokyo last year. The van would reportedly maintain its rugged credentials — perfect for the growing number of Americans who embrace off-road lifestyles like camping and overlanding — and feature a plug-in hybrid powertrain. We can't imagine some of the concept's far-out features like a front glass panel to see the ground ahead or a dashboard and steering wheel setup that moves with the driver's door making it into production. The three-row, six-passenger seating arrangement and true off-road tuning on the other hand are likely items for the final product.