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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan will run pilot car-sharing program with two-seat concept EVs

Nissan is using a little car to test out possible solutions to a rather big problem. The Japanese automaker will start a car-sharing program this month using its New Mobility Concept two-seat electric vehicles, which is based on the Renault Twizy platform. The cars will be the foundation of a car-sharing network called the Ultra-Compact Mobility Certification System that will take place in Yokohama's Sakonyama Danchi District. Working with housing agency Urban Renaissance, Nissan says the New Mobility Concept vehicles are part of a "method for revitalizing urban and suburban areas." Indeed, instead of the cars being used for government agencies and utility programs, they'll be used by the general public to get around. The program kicks off this month and will run for one year. Other Nissan NMC vehicles were recently put into rental service in the town of Shikano, in the east of Tottori Prefecture, for tourism purposes, at a cost of about $10 an hour plus $12 for a training license. Nissan has been running various mobility programs using the car for the better part of two years. To get an idea how small the vehicles are, their length is about a foot shorter than a Smart ForTwo. We've got Nissan's press release below. Related Video: Nissan to Test Ultra-Compact EV in Yokohama Car Sharing Project - Yokohama's Sakonyama District will start a car-sharing trial run of the Ultra Compact Mobility Certification System using the Nissan New Mobility Concept two-passenger electric vehicle (EV) - YOKOHAMA, Japan (March 23, 2015)-Nissan Motor Co., Ltd. will conduct a local trial run of the Ultra-Compact Mobility Certification System, a car-sharing network for residents of the Sakonyama Danchi District in Yokohama City's Asahi Ward. Nissan will be collaborating with Urban Renaissance (UR), a semipublic housing agency associated with Kanagawa Prefecture's Ministry of Land, Infrastructure, Transport and Tourism's (MLIT) Kanto District Transport Bureau, to study the possibilities of using ultra-compact EVs as a method for revitalizing urban and suburban areas. This local test of the car-sharing network will be implemented from late March 2015 until the end of March 2016. The trial will assess the potential of ultra-compact electric vehicles as a catalyst in revitalizing large-scale, urban and suburban commuting methods, and will gauge the value of ultra-compact EVs as short-range modes of transport that can complement public transportation.

Recharge Wrap-up: Tesla Model S in landslide, Plug'n Drive wants EVs

A woman and child survived a landslide in a Tesla Model S. The front of the car was severely damaged with the hood and front fascia badly crumpled. The rear hatch window glass caved in, but while the windshield was cracked, the safety glass held together. While in another vehicle, the occupants could have been crushed by the tree that landed on the car, the cabin structure of the Model S mostly withstood the pressure, saving the humans inside. It's not the typical situation most people think of when considering car safety, but it is a dramatic example of the protection the Model S offers. Read more and see the aftermath at Green Car Reports. The Renault-Nissan Alliance will provide 200 battery electric vehicles for the United Nation's COP21 climate conference in Paris. Together the cars will drive a combined 400,000 kilometers (about 248,550 miles) emissions-free. The cars - a fleet of Renault Zoes, Nissan Leafs and Nissan e-NV200s - will be used as shuttles for the conference attendees. The Alliance will set up a network of 90 chargers for the event, powered by low-carbon electricity. The residual emissions will be offset through a UN carbon offsetting program. Read more from Nissan, or at Green Car Congress. At the Queen's Park Electric Vehicle Day this week, the non-profit group Plug'n Drive called for Ontario to emphasize vehicle electrification. The group says that adding electric power to more cars, "can make a significant contribution to GHG emission reductions in Ontario, while at the same time benefitting the Ontario economy." GHG are, of course, greenhouse gases. According to the group, there are currently more than 12,140 EVs in Canada. Read more in the press release below. Plug'n Drive advocates for electrification of transportation as a key plank of Ontario's climate change action strategy First ever Electric Vehicle Day at Queen's Park demonstrates the benefits of electric vehicles TORONTO, ON, Oct. 26, 2015 /CNW/ - Plug'n Drive is hosting the first ever Queen's Park Electric Vehicle Day today at 11:00 a.m., providing MPPs from all parties, Ministers, public servants, stakeholders and the public the opportunity to test drive electric cars at all price points and to learn about the environmental and economic benefits of switching from gas to electric.