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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Pathfinder Hybrid arrives with supercharged engine, 26 mpg combined

Nissan just launched the fully redesigned Pathfinder for the 2013 model year, and now, there's a fuel-sipping hybrid version making its debut here at the New York Auto Show. The 2014 Pathfinder Hybrid packs all of the same features found in the standard crossover, but offers slightly better fuel economy and an improved cruising range, to boot.
The new hybrid is powered by a 2.5-liter supercharged engine (we're assuming it's a four-cylinder, though Nissan hasn't specified) coupled with a lithium-ion battery and 15-kilowatt electric motor, capable of producing 250 horsepower and 243 pound-feet of torque - 10 less horsepower but three more pound-feet than the standard V6 Pathfinder. Nissan says the hybrid crossover will be rated at 25/27 miles per gallon (city/highway), with a 26-mpg combined rating. This means that on a full tank, the cruising range of the Pathfinder Hybrid is a cool 526 miles.
What's cool about the hybrid packaging is that Nissan has managed not to have it interfere with any of the interior functionality - the Pathfinder Hybrid still packs just as much cargo and passenger space as its naturally aspirated sibling. Official pricing has not been announced, but Nissan expects the hybrid to command an additional $3,000 over the standard model.

Alfa Romeo Giulia Quadrifoglio and Nissan 370Z 50th Anniversary | Autoblog Podcast #600

In this, the 600th episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. They've been driving the Nissan 370Z 50th Anniversary edition, Alfa Romeo Quadrifoglio and Buick Enclave, and they're pretty excited about at least two of them. Then they talk about the Subaru Forester in their long-term garage. Finally, they spend a listener's money on a used car. Autoblog Podcast #600 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Nissan 370Z 50th Anniversary 2019 Alfa Romeo Giulia Quadrifoglio 2020 Buick Enclave Long-term Subaru Forester Update Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: