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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan could offer plug-in hybrids by 2016

Nissan is recharging the idea of a production plug-in hybrid model. The Japanese automaker may start making a plug-in hybrid by as soon as late 2015, with deliveries to start in time for the 2016 model year, Green Car Reports says, citing an interview with company executive Andy Palmer. Those comments go against what Nissan said during the North American Auto Show in January. Palmer didn't specify what class of vehicle the plug-in hybrid would be, but he said battery-electric vehicles are best suited for cars 3,850 pounds or lighter, according to Green Car Reports. That would imply that the plug-in hybrid powertrain may be used for a mid-sized sedan or a crossover vehicle. Either way, a Nissan PHEV may pair the Nissan Leaf's 108-horsepower electric motor with a gas engine. Whether Palmer's projected timeframe was more of a ballpark estimate is anyone's guess, as the company hasn't made official plans for a 2016 model-year plug-in hybrid, Nissan spokesman Tim Gallagher wrote in an e-mail to AutoblogGreen. Either way, feel free to join us in the comments below. Nissan is coming off its best-ever sale month for the Leaf, which has moved about 115,000 units around the world. Domestic sales of the Leaf in May rose 46 percent from a year earlier to a monthly record 3,117 vehicles. Through the first five months of the year, Leaf sales increased 36 percent, to 10,389 units.

2014 Nissan Pathfinder Hybrid priced from $35,110*

Nissan has announced pricing for the 2014 Pathfinder Hybrid, which was revealed earlier this year at the 2013 New York Auto Show. Offering two- or all-wheel drive, the hybridized crossover sports a 3.5-liter V6 and a 15-kilowatt electric motor, for a total of 250 system horsepower and 243 pound-feet of torque. Those numbers match up well with the 260 horsepower and 240 pound-feet of torque put out by the V6-powered Pathfinder. Naturally, fuel economy sees a hefty boost, to 25 miles per gallon in the city and 28 mpg on the highway, bumps of five and two mpg, respectively.
The Pathfinder Hybrid is available in three grades. Prices start at $35,100 for an SV and jump to $38,050 for the mid-level SL. A top-flight Platinum, meanwhile, moves the price up to $42,750. Adding all-wheel drive to the package bumps the price up to $1,600 across the range, and keep in mind that these prices don't include Nissan's $860 destination charge. Take a look below for the full press release from Nissan, including detailed pricing charts for both the Hybrid and V6 Pathfinder.