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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Recharge Wrap-up: Lucky fan to drive Porsche 918 Spyder, Avis Denmark has 861 Nissan EVs

A Tesla Model S customer shares his story of ownership over the course of 120,000 miles. Dante Richardson describes new software updates as being akin to anticipating the prize in a box of Cracker Jacks. Over the many miles he's driven the car, he has only learned to enjoy it more. "I don't know if it's the software updates or some of the other changes that have occurred with the car, but I find myself increasingly enamored and happy with the car as time has passed," Richardson says. His Volvo C70, in the meantime, usually sits idle as he opts to drive the Tesla. Read more at Tesla's website. A Facebook fan from Austria has won the opportunity to drive the Porsche 918 Spyder more than 622 miles. As part of a celebration for Porsche accumulating 10 million likes on the social media platform, Ingo Georges Vandenberghe will drive from London to the Porsche Experience Centre at Silverstone, via Wales and the Cotswolds, stopping occasionally to have other fans meet up to see and sign the car. It's a rare opportunity for the lucky driver, as every example of the high-performance Porsche hybrid has been sold. Read more at Hybrid Cars, and learn more about the celebration at Porsche's microsite. Avis Denmark now has the largest fleet of Nissan electric vehicles in Europe. The company has ordered 401 new Nissan e-NV200 vans and 60 Nissan Leafs for its leasing scheme. This is in addition to the 400 Leafs the Avis added to its fleet last year. "We had great success already with the Nissan Leaf in Denmark and we leased all of the units we purchased from Nissan very quickly, which has led to us ordering more," says Kasper Gjedsted, managing director of Avis Denmark. "To follow up that success we have decided to add the e-NV200 vehicle to broaden our offering and appeal to new types of customers." Read more in the press release below. AVIS ORDER CREATES EUROPE'S LARGEST FLEET OF NISSAN ELECTRIC VEHICLES - AVIS Denmark orders 401 Nissan e-NV200 vans and 60 Nissan LEAF electric cars - Combined with last year's order of 400 LEAFs, Avis now has largest EV fleet in Europe Copenhagen, 29th April 2015 - Nissan and AVIS Denmark have signed a deal to create the largest fleet of Nissan electric vehicles anywhere in Europe, with a new order of 401 Nissan e-NV200 vans and a further 60 units of the 100 percent electric Nissan LEAF.

Nissan will build just 45 examples of this 45th Anniversary GT-R

It's been 45 years since the release of the original Nissan Skyline GT-R, so to celebrate, the Japanese automaker has announced this special commemorative edition. Based on the newly updated 2015 Nissan GT-R in Premium trim, the 45th Anniversary edition is done up in a unique shade called Silica Brass – the same color as the legendary R34-gen 2001 Skyline GT-R M-Spec. It also comes with the requisite special badging inside and under the hood, but unfortunately, that's about the extent of the special touches applied to this celebratory model. Nissan will only make 45 highly symbolic examples of this special edition, each to be sold on a strictly first-come, first-served basis. And unfortunately they'll be restricted to the Japanese market, where they'll each command a sticker price of 10,787,040 yen – equivalent to about $91,700 at today's rates, which is already a good ten grand less than what you'd pay for a standard GT-R in the US, anyway. Nissan Releases the Limited-Edition "45th Anniversary" GT-R – Production will be limited to 45 vehicles – YOKOHAMA, Japan (November 25, 2014) - Nissan Motor Co., Ltd. today announced that the Limited-Edition "45th Anniversary" Nissan GT-R will go on sale in early February throughout Japan, in conjunction with the release of the 2015 model year GT-R. Since its release in 2007, the Nissan GT-R has been recognized as the world's foremost high performance super sports car, which embodies Nissan's commitment to "innovation that excites" like no other. The GT-R's legacy continues as the ultimate "GT" (Grand Tourer), armed with a comfortable ride, a high level of refinement and benchmark fit and finish; while its world-class high performance embodies the "R" in its name (Racing technology). Thus, its "multi performance" character allows the driver to enjoy the full depths of the GT-R's capabilities, whether navigating corners of a winding mountain road, simply cruising on the open highway or even running errands on neighborhood streets. Based on the 2015 Nissan GT-R, which features ride quality that has been specially tuned to exhibit a more mature, better refined feel than its predecessors, the "45th Anniversary" will come with a special paint color, "Silica Brass" – the same trademark color as the Skyline GT-R M-Spec (R34 Type), which was touted as the "a GT-R that satisfies the mature driver" when it was released in 2001.