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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Recharge Wrap-up: Fisker takes apart Finland assembly, Nissan Leaf sales in Europe expected to grow 25%

The Fisker Karma's Uusikaupunki, Finland production lines are being dismantled. The lines, operated by Valmet Automotive in the same plant that assembles the Mercedes-Benz A-Class, have been idle since Fisker's money woes brought them to a halt in 2012. Fisker, which has since been purchased by Wanxiang, and Valmet are still in talks over future collaboration. Read more at YLE. Nissan expects a double-digit percentage growth in Leaf sales in Europe in 2015. Nissan Europe's Jean-Pierre Diernaz puts that number at around 25 percent over 2014's record sales. Part of this is due to much lower prices than earlier model years, thanks to government incentives and lower production costs than earlier model years. Diernaz also said that the e-NV200 van will make up about 20 percent of Nissan's EV sales in Europe. Read more at Automotive News Europe. EV drivers pay less on average in taxes than gasoline vehicle drivers in every state except Virginia. Some states impose extra taxes and registration fees for EVs to make up for lost revenue from fuel taxes, but EV drivers still come out ahead, even when compared to high-mileage cars like the Toyota Prius. Even in Wisconsin - which might follow Colorado, Nebraska, North Carolina, Virginia and Washington in added EV fees - those who drive electric should fare better. Virginia, however, charges EV drivers an extra $114 annually across two added fees, while gas drivers would only get dinged about $35.10 in gas taxes in a 50-mpg car. Read more at Green Car Reports. Two hydrogen-powered electric bus prototypes will be deployed on a trial basis Hamburg, Germany. The Solaris articulated electric buses use fuel cell range extenders from Ballard. The buses were unveiled on December 18, and will go into operation in January 2015. The German government is funding the trial, and Hamburg aims to cease the purchase of diesel buses by 2020. The new-generation fuel cell system in the two Hamburg buses improve upon Ballard's previous design by using fewer parts and exhibiting less parasitic power loss from the integrated air compressor and coolant pump. Read more at Ballard's website. Featured Gallery 2012 Fisker Karma: Second Drive View 30 Photos Related Gallery 2013 Nissan Leaf View 55 Photos News Source: YLE, Automotive News Europe, Green Car Reports, BallardImage Credit: Copyright 2014 Drew Phillips / AOL Green Fisker Nissan Alternative Fuels Transportation Alternatives Electric Hydrogen Cars recharge wrapup

Renault and Nissan forge deeper alliance

If the automotive industry's current era could be summarized by one trend - from a corporate aspect, anyway - surely it would be conglomeration. But of all the major auto groups that have emerged over the past several years, none have kept themselves at arm's length quite like the Renault-Nissan Alliance.
Much like Fiat and Chrysler, Renault and Nissan are presided over by a common chief executive. But whereas Sergio Marchionne's Italian-American alliance has moved swiftly from a transatlantic partnership to a merged company in the span of less than five years, Carlos Ghosn's Franco-Japanese alliance has stood oceans apart since 1999. But now the Renault-Nissan Alliance is following the lead set by Fiat Chrysler Automobiles in bridging that distance through several key measures.
For one, Renault and Nissan will make increased use of common platforms, R&D, systems and testing. The two automakers will also cooperate more closely on manufacturing and supply chain management, purchasing and human resources. To manage the increased cooperation, the alliance has appointed several new executive vice presidents from within its ow ranks and a new management committee to be chaired by Ghosn, details about which you can read in the press release below.