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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan to enter Formula E in 2018-19 season

Nissan is to become the first Japanese car manufacturer competing in Formula E with an entry in the fifth season of the electric car racing series, organizers announced on Wednesday. Formula E said in a statement that Nissan would replace one of the existing manufacturers in the 2018-19 season. Media reports have indicated that will be alliance partners Renault, allowing the French manufacturer to focus on its Formula One team. "To have a name like Nissan coming on board is a momentous day for the series," said Formula E chief executive Alejandro Agag in a statement. "It's great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies with one of the biggest followings of Formula E." Manufacturers already involved in the electric series include BMW, Audi, Renault, Jaguar, Citroen and India's Mahindra. Mercedes and Porsche are due to arrive for season six, which is scheduled to start in 2019 and end in 2020. Reporting by Alan BaldwinRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Carlos Ghosn's rise and fall — and dramatic flight — streams in August

It turned out that Carlos Ghosn was not the perfect CEO after all.  On the run for nearly five years and living in exile in Lebanon for part of that time, Ghosn’s story — he was the former global chief of Nissan and Renault — and his subsequent dramatic escape from Japan is the stuff that Â… well, documentaries are made of. On August 25, Wanted: The Escape of Carlos Ghosn, a series in four parts, will begin streaming on Apple TV+. This new screen story (there have been others previously) hones in on his rise to fame, his multiple arrests for financial misdeeds and his made-for-Hollywood escape from Japan. Ghost had contacted a former Green Beret and was hustled out of the country by private jet in December, 2019, hidden in a musical instrument box. originally designed to hold a trombone. Ghosn has lived in Lebanon, where he has citizenship, ever since. To this point Lebanon has refused requests to extradite him. The Apple TV+ documentary will cover all of this, with never-before-seen footage and interviews. Mike Taylor, the former Green Beret who helped Ghosn escape, will tell his side of the story alongside Ghosn and others. The film has been executive produced by James Gay-Rees and Paul Martin from Formula 1: Drive to Survive. GhosnÂ’s background puts perspective on the story. He worked for 18 years with Michelin North America, where he was ultimately appointed as chief executive in 1990. In 1996, he joined Renault, and played a pivotal role in the alliance formed between Renault and Nissan. In mid-2001, he was appointed as NissanÂ’s new chief executive, and by 2005 he was running both Nissan and Renault. But in 2018 he was arrested at the Tokyo International Airport on allegations of under-reporting his salary and misusing company assets. He was subsequently arrested three more times on similar charges. He was held in and out of Japanese prison through much of 2019 before he was released on bail that April, eight months before his escape. Ghosn recently filed a lawsuit against Nissan, seeking more than $1 billion from the company. He accuses the automaker and others of defamation and fabricating evidence. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.