Nissan 240sx on 2040-cars

Auto blog

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Lebanon has 40 days to figure out what to do with Carlos Ghosn

BEIRUT — Lebanon and Japan have about 40 days to decide whether ousted Nissan boss Carlos Ghosn will be extradited to Japan or stand trial in Lebanon, a judicial source and a source close to Ghosn said on Thursday, following his escape from Japan. Ghosn fled to Lebanon, his childhood home, as he was awaiting trial on charges of under-reporting earnings, breach of trust and misappropriation of company funds, all of which he denies. Japan and Lebanon have no extradition agreement, and Lebanon does not typically hand over its nationals. Ghosn's legal team is hoping to hold the trial in Lebanon, where the former auto executive has deep ties and hopes to clear his name. Japan has in recent days asked Lebanon to clarify what files Tokyo needs to send as part of an official extradition request, the two sources said. "They came back and requested a clarification. Today, we sent that to the Japanese," the judicial source said. That communication is significant because, according to Lebanon's rules for dealing with Interpol notices, it triggers a roughly 40-day period by the end of which agreement must be reached between the countries on where and how Ghosn will stand trial, the sources said. Japan must now either send a formal extradition request to Lebanon or send Ghosn's file to Beirut and agree on a process for trying him there, the source close to Ghosn said. An Interpol spokesperson said on Friday the organization did not itself dictate a timeframe or require any action to be taken by countries and such a framework is set locally. Ghosn, who holds Lebanese, French, and Brazilian nationality, was questioned earlier this month by Lebanese prosecutors who confiscated his passport and imposed a travel ban as part of the Interpol arrest warrant process. The source close to Ghosn said the former executive can appeal to Lebanon's prosecutor to drop the ban and return his passport if Japan does not respond within the timeframe. Japanese prosecutors have said they are still pushing for Ghosn to be tried in Japan. Ghosn has struck out at what he has called Japan's unjust judicial system and said the alternative to fleeing would have been to spend the rest of his life languishing in Tokyo without a fair trial. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Government/Legal Weird Car News Nissan Renault Carlos Ghosn

Driving the Lotus Emira and Nissan Sakura | Autoblog Podcast #805

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder and Associate Editor Byron Hurd. This week we've got a handful of cars to review, like the Lotus Emira, Jaguar F-Type, Honda Accord Hybrid, Mini Cooper SE and Nissan Sakura. There's a new Autoblog T-shirt available through a collaboration with Blipshift (read more here, and buy yours here). Could there be a new, midsize Ram pickup set for U.S. production? Nissan is considering an affordable, electrified small pickup for America. The VW ID.7 Tourer electric wagon has been revealed, and we consider whether it should come here, too. John talks about the energy of the exhibition halls at the 2023 Japan Mobility Show, and our hosts talk highlights from SEMA 2023. Finally, we open some listener mail to help choose a fun convertible rental for a trip to Phoenix in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #805 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Lotus Emira First Edition 2024 Jaguar F-Type R75 Convertible 2023 Honda Accord Hybrid 2024 Mini Cooper SE 2024 Nissan Sakura Blipshift's 'Automn 2023' sale is here and it includes a brand new Autoblog T-shirt Stellantis-UAW agreement brings new (Ram?) midsize truck to Illinois Nissan exploring electrified and affordable small pickup for U.S. market Volkswagen ID.7 Tourer previewed as the brand's first electric wagon — should it come to the U.S.? 2023 Japan Mobility Show: the feel from the show floor SEMA 2023 recap Spend My Money: Renting a fun convertible through Turo Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts SEMA Show Tokyo Motor Show Honda Jaguar Lotus MINI Nissan Convertible Coupe Hatchback Economy Cars Electric Hybrid Lightweight Vehicles Luxury Performance Sedan