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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan's front-engined Le Mans car caught testing at COTA

As far as we can tell, not only is it true, it's wilder than we could have expected: not only does the Nissan LMP1 entry for Le Mans have its engine in the front, it apparently uses that combustion engine to power the front wheels while its KERS unit powers the rear wheels. Those rear wheels could be of smaller diameter than the front wheels, and total system horsepower for the racer "is a conservative 2,000 [hp]." And check out how far back that pilot is sitting. Let's start with what's been seen in person. A race team testing at the Circuit of the Americas caught the GT-R LM on track a few days ago, so Jalopnik schlepped out to the track the following day and took photos and video. There's a big ol' meaty front end where the twin-turbo Cosworth V6 lives, and that gives way to a trimmer back end. Mulsanne Corner, which has been following the car's development, figures the weight balance percentage is around 55- to 58-percent in the front through strategic placement of the KERS unit and radiators, putting it in the same division as proper mid-engined cars. A prop shaft runs from the KERS in front to the rear of the car. It's speculated that the rear wheels are smaller than the front wheels because of that narrower rear end. In some of the Jalopnik photos the rear wheels do look smaller, which could explain the complicated half-shaft and drop-gear arrangement thought to be housed back there. If all that is true this will already be the "radically different" car Nissan wanted to build. Yet there's more: Mulsanne Corner says the Nissan is targeting an ultra low drag setup, so there's a lot of talk about the car not having a rear wing, or only the hint of one, and Nissan plotting "mental" speed targets for the French track. Having the engine in front is what would offer more flexibility with the rear wing. There's a good chance we'll know what it looks like on February 1, during the Super Bowl. Nissan will air a 60-second spot, and the advance tweet with the tagline "We're Back" and a helmet promises something racey. There are more pics over at Jalopnik along with a brief video of it running at speed.

Nissan seeks tech tie-up without Renault as alliance nears end of road

Nissan is developing growth plans in areas such as software and electric vehicles (EVs) independent of Renault SA as the automakers work to finalize terms of a sharply limited alliance, said seven people with knowledge of the matter. Japan's third-biggest automaker by sales is seeking a partner outside the auto industry to develop software that connects vehicles to cloud-based services, two people involved in discussions said, without elaborating on candidates. That would address a relative weakness for Nissan as it tries to make cars "smarter and more connected," one of the people said. It is also working on an expanded strategy for all-battery and plug-in EVs for North American and Asian markets that will be for Nissan alone, they said. The revelations come as the alliance oversight board met this week to discuss a rebalance that will see Renault cut its stake in Nissan to 15% from 43% — matching the size of Nissan's stake in Renault — and Nissan gain reciprocal voting rights. Under the deal, to be finalized by mid-year, Nissan will also invest in the French automaker's new Ampere EV business. Imbalance had long riled Nissan executives who complained Renault did not pay its fair share of costs for innovation and development. Nissan's emerging strategy reflects a belief within the automaker that the 23-year-old alliance has run its course for many of the biggest challenges it faces, the people said. While Nissan sees continued savings in shared parts procurement with Renault, it has no plan to provide engineering support to Ampere, said two of the people, who all asked not to be identified because talks between the pair are ongoing. It also has no plan to provide its e-Power hybrid technology to a gasoline powertrain-focused joint venture Renault has with China's Zhejiang Geely Holding Group Co Ltd and Saudi Aramco Base Oil Co JSC, two of the people said. GOING SOLO Such go-it-alone thinking is shaping a longer-term plan that could be announced by year-end focusing on improved operational performance, electrification and software allowing self-driving and other "connected car" features, one of the people said. "Even if Renault gets something from Nissan, benefits moving in the other direction are hard," a second person with knowledge of Nissan's stance said.