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2023 Mitsubishi Colt name reborn in a hatchback with a familiar design

Mitsubishi is dusting off the heritage-laced Colt nameplate to plant its stake in one of the biggest segments of the European market. The new hatchback is scheduled to make its debut in June, and a dark preview image confirms that it's closely related to the Renault Clio. The teaser keeps most of the Colt's design hidden, but we see enough to tell that it shares more than a passing resemblance with the Clio, which is one of the best-selling cars in Europe. From the shape of the rear lights to the crease in the hatch, the styling cues that characterize the Renault's back end are present on the Mitsubishi. We haven't seen the front end yet, but we're assuming it will be very Clio-esque with the obvious exception of a Mitsubishi logo on the grille. This is badge-engineering rather than leveraging economies of scale, Supra-style. We already have a decent idea of what the specifications sheet will look like. Mitsubishi announced the entry-level engine will be a 1.0-liter three-cylinder rated at about 66 horsepower and bolted to a five-speed manual transmission; European motorists still buy stick-shifts, especially at this price point. Next up is a turbocharged version of the triple rated at 90 horsepower and linked to a six-speed manual, while buyers who want a hybrid will be able to pay extra for a 141-horsepower gasoline-electric drivetrain that consists of a 1.6-liter four-cylinder engine, a pair of electric motors, and an automatic transmission. Like the Clio, the Colt will exclusively be available with front-wheel-drive. Built by Renault in Turkey, the new Mitsubishi Colt will make its debut on June 8. It doesn't sound like the hatchback will be sold in the United States. Renault hasn't homologated the Clio in our market, and the segment that the Colt would compete in is microscopic at best, at least in the U.S. When it lands, the Colt won't be the only Renault-designed Mitsubishi: the second-generation ASX launched recently is a re-badged Captur. Although badge-engineering brings with it a big bag of controversy, this is the only way Mitsubishi can justify a presence in Europe. Never spectacularly popular across the pond, the Japanese firm told its dealers in 2020 that it would exit the European and British markets. It hasn't returned to the United Kingdom, but the Renault-built Colt and ASX allowed it to keep selling cars in Europe while keeping costs in check.

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi EVs manage 1-2 division win at Pikes Peak *UPDATE

*UPDATE: Monster's time has now officially been posted as 9:43.9. Looks like coming back for a third crack at the mountain was the right move for Mitsubishi. At the 2014 Pikes Peak International Hill Climb this past weekend, the two all-electric Mitsubishis, one piloted by Greg Tracy, the other by Hiroshi Masuoka came in first and second, respectively, in the Electric Vehicle division. The EVs were the third iteration of the MiEV Evolution prototype racer, which until now has had a tough time getting to the top of the podium. The first version crashed in 2012 and came in second and third – behind Nobuhiro "Monster" Tajima – last year. This year, Monster suffered a transponder glitch and his final time could only be estimated at 9:46 was 9:43.9. That's pretty much the same as last year, when he finished with a 9:46.530. Last year, the Mitsubishi duo finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), So, if Monster equaled his time from last year, then the Mistubishi drivers must have improved their times up the hill to beat him. They did more than that, though, dramatically lowering their times to 9:08.188 (Tracy) and 9:12.204 (Masuoka). What's most impressive is that Tracy's low time was just 2.4 seconds behind overall winner Romain Dumas, who drove a gasoline-powered Le Mans sports car prototype up the hill. Find more details below. MITSUBISHI MOTORS SCORES AN IMPRESSIVE 1-2 FINISH IN THE 2014 PIKES PEAK INTERNATIONAL HILL CLIMB Drivers Greg Tracy and Hiroshi Masuoka dominate the Electric Vehicle division in the innovative Mitsubishi MiEV Evolution III racing prototype Mon, Jun 30, 2014 - Colorado Springs, Colorado - A pair of Mitsubishi Motors North America, Inc. (MMNA) technologically advanced MiEV Evolution III all-electric prototype racecars placed first and second within the Electric Vehicle division in the 92st running of the famous Pikes Peak International Hill Climb (PPIHC) on Sunday, June 29th in the skillful hands of six-time PPIHC motorcycle champion Greg Tracy and two-time Dakar Rally winner Hiroshi Masuoka, respectively. Finishing a mere 2.4 seconds behind overall 2014 Pikes Peak race winner Romain Dumas and his gasoline-powered Le Mans sports car prototype, the stage has been set for highly energy-efficient and sustainable electric-powered vehicles like the Mitsubishi MiEV Evolution III to soon become the dominant force in this challenging one-of-a-kind motorsport competition.