2007 Mitsubishi Raider Ls Crew Cab Pickup 4-door 3.7l on 2040-cars

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Mitsubishi has 6 all-new models in the works, plus 5 redesigns

Mitsubishi has revealed its plans for the next three years, and they're all focused on expansion. The company wants to improve unit sales and revenue by 30 percent, which would have it selling 1.3 million cars worldwide. It also plans to improve profit margins from 0.3 percent to 6 percent. This will entail an investment of nearly $5.3 billion. To do this, the company will work on reducing development and manufacturing costs and concentrating on improving in existing markets. But the most interesting part for consumers and enthusiasts: its expanding product plans. Mitsubishi says it will have 11 new model launches over the three-year expansion period. Of these models, six of them are completely new, and the other five will be significant updates and redesigns of existing models. Two of the new vehicles have been shown already including the Eclipse Cross, a compact crossover we'll get in America, and the Xpander (shown below), a minivan-type thing that won't come to the States. The addition of redesigned and new models should be great news for Mitsubishi dealers, especially in America where the company only offers two flavors of aging Outlander, and the bargain-basement Mirage. Fans of Mitsubishi cars might not have much to be excited for, though, since the company says it will be focusing on SUVs and trucks. In fact, it expects that its five best-selling models and 70 percent of its sales will be SUVs, trucks, and plug-in hybrids. If we had to guess what the next four Mitsubishi models could be, we imagine that at least one of them will be some type of full-size crossover. Something sized similarly to the foreign-market Pajero SUV, but designed for pavement pounding. This would especially make sense given other companies entering that space such as VW with the Atlas, and Subaru with its Ascent. As for the three other slots, it's harder to guess. The future Outlander will grow, and the Outlander Sport will shrink, so Mitsubishi will have its midsize and subcompact bases covered, and with a hypothetical full-size crossover, it would have a full line. Those three other slots could be cars, or perhaps specialty crossovers, maybe even a sporty one based on the e-Evolution. But they could also be vehicles aimed at other regions in segments that don't really exist in the U.S. For instance, they could include new microcars for Japan's Kei class of vehicles, or possibly ultra-bare bones, low-cost compacts for Southeast Asia, India and China. Related Video:

2022 Mitsubishi Outlander pricing, fuel economy announced

Mitsubishi has announced pricing on what is probably the most compelling — and important to the company's future — product in a decade, the 2022 Outlander. As we learned at the reveal, the base ES trim will start at $25,795, or $26,990 when the destination charge is factored in. Fuel economy figures are also in, giving the Outlander a rating of 24 miles per gallon in the city, 31 on the highway and 27 combined for the front-wheel-drive model. Mitsubishi's S-AWC all-wheel-drive system, which is available on any trim for $1,800, drops one mpg highway and combined. By way of comparison, the base 2021 Nissan Roque, which uses a similar engine and platform, gets 27 city, 35 highway and 30 combined in front-wheel drive guise. That combined figure matches that of the Honda CR-V and Toyota RAV4. It's worth noting that the Mitsubishi Outlander comes standard with a third row for seven-passenger seating, so a direct comparison with the Rogue isn't exactly fair. The ES comes with what is now an obligatory suite of tech, like automatic braking forward and rear, blind spot warnings, and Apple CarPlay/Android Auto. 18-inch alloy wheels are standard, but a $1,000 convenience package adds 20-inchers and the Mitsubishi Connect remote services smartphone link (which comes with 24 months free). That places the three-row ES below the Toyota RAV4 but above the Honda CR-V. Next up is the SE trim, ringing in at $28,845 with everything the ES offers and adding 20-inch wheels, heated front seats and side mirrors, proximity unlocking, and a leather steering wheel. Here, the tech content is boosted quite a bit, with the bird's-eye multi-view camera system, parking sensors, and wireless phone charging. You no longer need an upgrade package to get Mitsubishi Connect, and it also has MiPilot Assist which adds adaptive cruise with stop and go in traffic, lane keeping assist, and traffic sign recognition. The touchscreen gets bumped from 8 to 9 inches, and USB charging ports become available for rear passengers as well. A $2,300 SE Tech Package adds a 12.3-inch LCD instrument panel, premium sound system by Bose, and panoramic sunroof.  The top-spec SEL stickers at $31,945, building upon the other trims while adding the aforementioned 12.3-inch multi-function display, leather seats, 4-way power seats key-linked to memory, three-zone climate control, roof rails, and heated rear seats.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.