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F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi D:X Concept previews the next Delica off-road van

Besides the Montero/Pajero and the Lancer Evo, perhaps Mitsubishi's most famous model is the Delica. It's a minivan, but it also has serious off-road chops, and it has had them for decades. At the Japan Mobility Show, Mitsubishi showed the D:X Concept, which is a look a the future of the go-anywhere van. The look is almost that of a steroidal VW I.D. Buzz, but it works. It's chunky and aggressive, and of course it has huge tires. The single-box shape is a longstanding tradition of the Delica line for maximum interior space. Noteworthy are the laser headlights. The vertical sections can project lines ahead of the vehicle to help provide an idea of the vehicle width against the environment in tricky maneuvering at night. The interior features three rows of seats, and the seats can slide and swivel for a variety of configurations. Particularly interesting is the lack of a dashboard, as well as anything ahead of where the dash would be. Instead, a glass panel for the grille and a giant screen showing what's under and ahead of front of the vehicle take up the space. This allows for phenomenal forward visibility, especially useful off road. There is a small dash ahead of the driver and the steering wheel that blends into the door, and this is where instrumentation is displayed. Occupants also can enjoy a Yamaha-tuned sound system. Mitsubishi didn't go into much detail on the powertrain. It's a plug-in hybrid, and we wouldn't be surprised if it operates as a series hybrid like the Mitsubishi Outlander PHEV. And that of course means that the D:X still powers all four wheels, as a Delica should. Mitsubishi also didn't share any sort of production plans. But we expect that a new Delica is on the way that will at least look a lot like this concept, even if some features such as the dash-free interior might not make it. Sadly, we don't expect it to come to America, just like the current Delica. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.