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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Nissan slashes profit forecast as Ghosn arrest hurts brand appeal

TOKYO — Nissan cut its profit forecast for the fiscal year through March on Wednesday to reflect slowing sales, higher costs and the fallout from a criminal investigation of its former chairman, Carlos Ghosn. Nissan Motor Co. expects to post a 319 billion yen ($2.9 billion) profit for the fiscal year, marking a 22% drop from its earlier 410 billion yen ($3.7 billion) forecast. Nissan said the downgrade reflects higher costs in the U.S. from a warranty extension campaign for some vehicles and falling sales due to "corporate issues," alluding to the Ghosn scandal. Ghosn was arrested in November and is facing charges of underreporting his income and breach of trust. He says he is innocent. He was released on bail in March and is awaiting another court decision on bail after his re-arrest on April 4. Nissan, which is allied with Renault SA of France, has seen sales lag in France and Japan, where Ghosn is widely known. In the U.S. and China, buyers aren't as affected by the scandal, but the markets there overall have slowed. Other factors contributed to the revision, such as production not keeping up with demand for the Note, an extremely popular model in Japan. But the high-profile scandal has weakened the brand appeal of the maker of the Leaf electric car, Infiniti luxury model and X-trail sports utility vehicle. Nissan said it expects to sell 5.5 million vehicles in this fiscal year. Earlier it predicted it would sell 5.6 million. The company sold nearly 5.8 million vehicles in the fiscal year that ended in March 2018. The automaker reduced its sales outlook by 0.2% for the fiscal year through March 2019 to 11.5 trillion yen ($103 billion), compared to its previous forecast. It was Nissan's second downgrade for its outlook following one in February that cited faltering sales in China and the U.S. At that time, Nissan also logged costs about 9.2 billion yen ($83 million) related to the alleged underreporting of Ghosn's compensation. Nissan has promised to strengthen its corporate governance to prevent a recurrence of what it says is serious wrongdoing by Ghosn. Ghosn was sent by Nissan's French alliance partner, Renault SA, to help turn the Japanese automaker around when it was near bankruptcy 20 years ago. The future of the alliance is one of many questions clouding Nissan's future following Ghosn's ouster since he was the main liaison for the alliance, which includes smaller Japanese automaker Mitsubishi Motors.

2021 Mitsubishi Outlander PHEV gets more power and more range

There's a brand new Mitsubishi Outlander for the 2022 model year, and we've been told that a plug-in hybrid version is on the way. But before that happens, Mitsubishi has given the current Outlander PHEV an under-the-skin refresh for 2021 that brings more power, more range and a new trim level. Despite the upgrades, the starting price hasn't budged. The Outlander PHEV gets a new 2.4-liter engine rated at 126 horsepower and 148 pound-feet of torque that replaces the previous 2.0-liter engine. A rear-axle-mounted electric motor adds 70kW of electric power, up 10kW over the old version. Add it all up and the powertrain spins out a total of 221 hp, up 31 ponies from the previous model. Updated software is said to improve "synchronization between battery and engine," which Mitsubishi says yields reductions in noise, vibration and harshness. All Outlander PHEVs are equipped with Mitsubishi's Super All-Wheel Control all-wheel drive system, and the 2021 edition gains Sport and Snow driving modes. Along with the power boost, the Outlander PHEV's battery capacity increases from 12.0 kW/h to 13.8 kW/h. That adds two additional miles of all-electric range for a total of up to 24 miles. Mitsubishi also says the top speed under electric power with no assistance from the gasoline engine rises from 79 mph to 83 mph. According to the EPA, the 2021 Outlander PHEV scores a combined 74 MPGe while running in hybrid electric mode and 26 MPG combined once the battery is depleted. That's an improvement of one mile per gallon. In addition to last year's SEL and GT trim levels, the 2021 Outlander PHEV gains an LE edition. The new trim adds a blacked-out grille, dark chrome dual spoke 18-inch alloy wheels and a blackout design for the front and rear bumpers. Also standard on the LE are a sunroof and upgraded audio system. Despite the significant upgrades for 2021, the Outlander PHEV SEL starts at the same $37,490 asking price as before. The LE costs $39,190 and the top-spec GT lists at $43,190. Buyers are eligible for $6,587 in federal tax credits, which is up $751 compared to the 2020 model year due to the increase in battery capacity. The 2021 Outlander PHEV is available at Mitsubishi dealerships now.