2002 Montero Limited Sport Utility 4-door on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi admits to tampering with fuel economy data

Mitsubishi admitted this week to intentionally rigging fuel-economy testing in four of its models sold in Asia. The affected models are all so-called Kei class cars with sub-660cc engines manufactured at Mitsubishi's Mizushima plant in Okayama, Japan. About 157,000 of those cars are Mitsubishi eK wagons and eK Space models, and 468,000 are re-badged Nissan Dayz and Dayz Roox cars, which Mitsubishi produces for Nissan. The matter came to light after Nissan found inconsistencies in reported mileage data, which then led to Mitsubishi launching an internal investigation. The fraud was discovered to be related to falsified tire pressure data, which has an effect on mileage results – an important matter considering these kinds of vehicles are marketed by fuel economy. Mitsubishi said it has stopped manufacturing and marketing the affected vehicles. The news caused Mitsubishi's stock to plummet over 15 percent, slicing $1.2 billion off the company's value. When the eK models hit the market three years ago, they were decorated with a Good Design Award by the Japanese Ministry of Economy – a merit that is now surely tarnished. While Mitsubishi has been suffering in the US recently, with news of the Normal, Illinois plant closing, its small Mirage model has sold well. Related Video: Image Credit: Getty Images Green Plants/Manufacturing Mitsubishi Nissan Fuel Efficiency Hatchback Minivan/Van kei cars minicars

Junkyard Gem: 2006 Mitsubishi Raider DuroCross 4WD

Chrysler began selling Mitsubishi Triton pickups with Dodge D-50 and Plymouth Arrow badging in the 1979 model year, followed by the Mitsubishi Pajero aka Montero with Dodge Raider badges for 1987 through 1989. That Raider name sounded so good that Mitsubishi Motors decided to revive it when they began selling a new pickup based on the Dodge Dakota in the United States. Today's Junkyard Gem is a first-year Mitsubishi Raider, found in a Denver car graveyard recently. The Raider was mechanically identical to its same-year Dakota counterparts and it was built alongside the Dakota at Warren Truck Assembly, but it had its own body and interior designs. The Raider was built for the 2006 through 2009 model years, after which it was discontinued due to poor sales (just under 22,000 total). It wasn't as humiliating for Mitsubishi as the Ascender and I-Series (both thinly disguised Chevrolet models) were for once-proud Isuzu, but that isn't saying much. There's no need for us to bring up the puzzling Suzuki Equator here, is there? This one is a DuroCross, which came with lower suspension, black plastic wheel flares and a front bumper that looked skid-plate-like. It also has the most powerful engine available in the '06 Raider: a 4.7-liter V8 rated at 230 horsepower.  The 4.7 is a member of the Chrysler PowerTech engine family, which has an ancestry stretching all the way back to the American Motors Corporation. AMC began development of new overhead-cam V6 and V8 engines just before Chrysler purchased the company in 1987, and the 4.7-liter V8 made its debut in the 1999 Jeep Grand Cherokee. The 2009 Raider was the last new Mitsubishi pickup sold in the United States, though Mexican truck shoppers can still enjoy mas poder de aventura by buying a new Mitsubishi Triton with L200 badges. Who knows, if it's possible to find Mexican-market Peugeot 407s, Dacia Logans, Dacia Dusters and Opel Corsas in Colorado junkyards, I may yet find a discarded Mitsubishi L200. It was much more intimidating than an ordinary Dakota.