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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

2023 Japan Mobility Show Editors' Picks

No, it's no longer called the Tokyo Motor Show, but the Japan Mobility Show is still in Tokyo and it still has to do with motors. In fact, with the rise of EVs, it's more of a motor show than ever before. And there were an astounding number of motors (and engines) to see, or at least concepts that hypothetically have them. Truly, we haven't seen a turnout this amazing since before the pandemic.  As such, the 2023 Japan Mobility Show featured plenty of machines that could, and did, snag points from our editors. And yet, even with the massive field, one car, unequivocally, stole our hearts. Read on to see our favorites.   Toyota Land Cruiser Se concept View 4 Photos 5. (Tie) Toyota Land Cruiser Se  While this concept is not quite the off-roader that the Land Cruiser is known to be, a street-focused electric SUV seems like a fine fit for the Toyota portfolio. It's hard to imagine we won't see an electric Land Cruiser come to production one day, filling out that as-yet underrepresented three-row EV segment. Give us an even more rugged version, and we'll be happy — Senior Editor, Green, John Beltz Snyder   Subaru Sport Mobility Concept View 7 Photos 5. (Tie) Subaru Sport Mobility I'm still waiting for a fun, electric sport coupe, and as much as I enjoy the likes of the rear-drive BRZ, I could have some serious fun in something like this all-wheel-drive Subaru Sport Mobility year round. I could fill that hole in my heart left by my '04 WRX. — Senior Editor, Green, John Beltz Snyder   Toyota EPU concept View 4 Photos 4. Toyota EPU You know what I like? Useful, funky little vehicles. The Ford Maverick and Hyundai Santa Cruz fit that bill well, and it seems a lot of other people like them, too, based on demand. You know what I also like? EVs. You know what combines those two things? The Toyota EPU. Assuming it was priced fairly reasonably (well below $40,000 is what I'm thinking), I would seriously be looking at getting one. I also seriously hope that Toyota's seriously looking at launching this, because it seems like a seriously great package. Seriously. — News Editor Joel Stocksdale   Mitsubishi D:X Concept View 8 Photos 3. Mitsubishi D:X Concept We sure do wish Mitsubishi sold the Delica here in the United States. We've long been fans of the van, which initially was sold in rear-wheel-drive form but adopted four-wheel drive in the early 1980s, and judging by the numbers we see imported to the States, we're not the only ones.

Mitsubishi i-MiEV reportedly reaches the end of the road this year

It looks like the Mitsubishi i-MiEV is completely out of juice. News outlet Nikkei reports that Mitsubishi will completely end production of its tiny electric car this year. While the i-MiEV had been discontinued in the U.S. for a few years already, it was apparently still on sale elsewhere. That didn't mean it was doing well, as Nikkei notes that global sales were only a little over 30,000 units over its lifetime. It's not hard to see why the i-MiEV struggled. While its kei-car size and funky styling made it a unique city car, it was compromised in other ways. It only made 66 horsepower and had an official range of 62 miles. While the limited range was augmented somewhat by DC fast charging capability, but it didn't take long for competitors to launch larger, more powerful, longer-range cars for not a whole lot more money. And the gulf between the i-MiEV only expanded over the years. According to Nikkei, the reason the i-MiEV went so long unchanged was a lack of funding and resources. But now that Mitsubishi is part of the Renault-Nissan Alliance, the news outlet reports that there will be a successor to the bubbly EV co-developed with Nissan to be launched in 2023. Whether this next small electric Mitsubishi appears in the U.S. seems like a toss-up. We wouldn't have expected the kei-car based i-MiEV to have been brought here originally, simply because of the cost of making such a tiny car pass safety regulations, let alone appeal to American buyers that like size. Those issues haven't changed, and if anything, American buyers are even more keen on trucks and SUVs than before. But maybe if fuel economy and emissions regulations get stiff enough, Mitsubishi might see a benefit to offering a full EV here, even if it's an odd size. Related Video: