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Mitsubishi CA-MiEV and GR-HEV concepts peek out before debut

We're getting a look at the two star Mitsubishi concept cars from this year's Geneva soiree, just ahead of the official debut for both. As suits Mitsubishi's ever-deepening interest in electrified vehicles, the brace of concepts both make use of electric drive: the CA-MiEV being a pure electric vehicle and the GR-HEV using a diesel-electric powertrain.
The CA-MiEV concept car may look a bit like a photoshopped Toyota Prius, but in fact the car employs a new electric motor and battery system from Mitsu. We're told that the EV has a theoretical range of 186 miles, which is nearly double the range of most EVs on the market today and approaches Tesla territory. The vehicle is larger than the company's current i-MiEV, and would seem to point the way forward for a more mainstream production EV from Mitsu.
The second concept, a rather odd-looking pickup truck called the GR-HEV, has a diesel engine, electric motor, all-wheel drive, and Mitsubishi's Super All Wheel Control. The front fascia bears a version of the grille we've seen on the new Outlander PHEV, with more radically raked (sort of "smiling") lighting elements.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Outlander Sport an even better value for 2021

Mitsubishi released pricing information for the 2021 Outlander Sport, its best-selling model in the United States. Redesigned for 2020, the crossover enters the new year with a cheaper base price thanks to a new trim. Pricing for the 2021 Outlander Sport starts at $22,090, including a mandatory $1,095 destination charge. For context, the 2020 model started at $23,690 once the same destination charge was added to the bottom line.  While the 2020 range started at the ES trim, the 2021 lineup begins with the S, which is only offered with front-wheel-drive. Every trim level gains an array of standard safety features for 2021, including forward collision mitigation, lane departure warning, and automatic high beams. Motorists who want rain-sensing wipers, LED fog lights, and automatic headlights will need to step up to the ES trim priced at $24,090 including destination. At the other end of the spectrum, the all-wheel-drive-only GT starts at $28,090. Mitsubishi gave buyers looking for something in between the bottom- and top-end trims an additional option by releasing a new trim called Limited Edition for 2021. Based on the ES trim, and priced at $25,090 when ordered with front-wheel-drive, it gains a black grille, black mirror caps, black 18-inch wheels, plus red accent stitching on the inside. It's limited in name only; don't expect to find a numbered plaque on the dashboard and a certificate of authenticity in the glovebox.  Power comes from a 2.0-liter four-cylinder engine, which makes 148 horsepower and 145 pound-feet of torque. Front-wheel-drive and a continuously variable transmission (CVT) come standard, and all-wheel-drive is available at an extra cost on most trim levels. Buyers who select the GT are rewarded with a 2.4-liter four rated at 168 horses and 167 pound-feet of twist. It's exclusively offered with all-wheel-drive, and it's also bolted to a CVT. According to the EPA, combined fuel economy checks in at 27 mpg for the 2.0, and 26 mpg for the 2.4. Mitsubishi stores across the nation will begin receiving the 2021 Outlander Sport in February. While it won't be joined by the i-MiEV, it's part of a broad model offensive that also includes the redesigned 2022 Eclipse Cross.