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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

2022 Mitsubishi Outlander leaks via photo shoot

The 2022 Mitsubishi Outlander is making the rounds on social media this week after being spotted at a photo shoot, confirming a design we first saw in Geneva last year.  Mitsubishi's new crossover was spotted staging for photos by an anonymous photographer, who snapped a few choice shots and shared them with allcarnews on Instagram. The quality of the photos is far from fantastic, but there's enough detail to confirm that the new Outlander will be an almost direct lift of the Engelberg Tourer Concept which Mitsubishi showed in Geneva last year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's also an obvious resemblance to the Outlander prototype caught in spy photos last year. The production model appears to retain the concept's discrete roof panel (which makes it ideal for contrasting colors like those on the show car) and the chipmunk-cheek styling around the headlights. The concept was ostensibly powered by a plug-in hybrid system (like the one found in the current Outlander PHEV, but with a 2.4-liter inline-4 engine rather than a 2.0-liter unit). Electric range was an estimated 43 miles, which also improves on the existing Outlander PHEV's 22 miles. The powertrain for non-hybrid Outlanders is more of a mystery. Reports from earlier this year suggest that the gasoline version could share powertrains with Nissan, which still owns a controlling stake in Mitsubishi. In exchange, Mitsubishi would supply its PHEV for the small Nissan Qashqai crossover, which is sold in the United States as the Rogue Sport. If that happens, and assuming Nissan brings it here, the Rogue Sport would be Nissan's first PHEV in the U.S. Related Video:

Mitsubishi to sell only EVs, hybrids by mid-2030s

TOKYO — Mitsubishi Motors Corp plans for hybrid and battery electric vehicles to account for all new car sales by the middle of the next decade, beefing up its electrification strategy for staying competitive in key markets. Mitsubishi, which is also a junior partner in an alliance with France's Renault SA and Nissan Motor Co, said it will roll out 16 new models over the next five years. The Japanese automaker, known for its Outlander sport utility vehicle, stuck to a previous goal of having half of its new car sales electrified by fiscal 2030 and on Friday newly pledged to raise that further to 100% by fiscal 2035. Mitsubishi considers plug-in hybrids (PHEV), hybrid electric vehicles and battery electric vehicles (BEV) as electrified vehicles. Electrified vehicles accounted for about 7% of the company's total new car sales in fiscal 2021. "Among our existing models, we'll expand the geographical areas where our flagship PHEV Outlander is being offered and build out the sales of the Minicab-MiEV light commercial EV that was relaunched last year," Chief Executive Takao Kato said. Among the 16 new models Mitsubishi plans to roll out, one will be a BEV Renault alliance model, while another will be a Nissan alliance model, Mitsubishi said in presentation materials that were part of its fiscal 2023-2025 business plan. Mitsubishi, an early mover in EVs in the early 2010s, currently has no BEVs in its line-up in Europe. Its new BEV for Europe would mark a comeback in a highly competitive market where new entrants such as Tesla have already rapidly won market share. The model could be a variant of the Renault electric MPV Scenic made in France and expected in 2024, or a variant of the Renault electric city cars R5 or R4 expected respectively in 2024 and 2025 and also made in France, a source close to the matter said. Mitsubishi Europe declined to comment on the matter. Of the other 14 models Mitsubishi plans to launch, seven will be purely combustion engine-powered ones, five will be hybrids and the remaining two will be BEV, the company said. (Reporting by Daniel Leussink and Gilles Guillaume; Additional reporting by Elaine Lies; Editing by Chang-Ran Kim, Shounak Dasgupta and Christina Fincher) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Mitsubishi Electric Hybrid