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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi kills CHAdeMO on upcoming Outlander PHEV

Mitsubishi will be adding a number of features to its Outlander Plug-in Hybrid SUV when it introduces the model to the US this summer. It'll also be subtracting a CHAdeMO-standard fast-charging port. The Japanese automaker is saying there aren't enough compatible stations in the States to warrant it, so domestic drivers will have to settle for the SAE port for their fast-charging purposes. Mitsubishi and Nissan are the two Japanese automakers that have been pushing hardest for CHAdeMO as a fast-charging standard. Many US and German automakers have been pushing the competing SAE Combo standard for fast-charging, but the charging station companies seem to be just as happy to install EVSEs with both ports on them. Mitsubishi showed off an Outlander PHEV at a reception in advance of the North American Auto Show in Detroit starting this week, though the car won't be at the show itself. The place where the CHAdeMO port is usually placed was covered by a plastic plate, according to Automotive News. Mitsubishi Motors North America spokesman Alex Fedorak confirmed to Autoblog that the Outlander PHEV will make its US debut by late summer, and that it wouldn't have a CHAdeMO charging port. The Outlander PHEV will start sales in August, and Mitsubishi is hoping the model's introduction will push Mitsubishi's US sales above the 100,000-vehicle threshold for the first time since 2007. The automaker has repeatedly delayed the US debut of the Outlander PHEV. While Mitsubishi hasn't released specifications, the model is likely to have better fuel efficiency and more power than its Japanese and European counterparts. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Automotive News, Automotive NewsImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Mitsubishi SUV Hybrid PHEV

Mitsubishi Mirage fuel economy challenge winner duct tapes his way to 74.1 MPG

There's a lesson to be learned from the Mitsubishi Motors' Extreme MPG Hypermiling Challenge: if you want to get your 2014 Mirage to get over 74 miles per gallon, apply duct tape. During the recent event, which ran from Las Vegas, NV to Cypress, CA (where Mitsubishi has its North American HQ), a number of journalists were "allowed to make very minor modifications to their cars from production form." Their solution was to put some colored duct tape over some of the gaps in the front fascia sheetmetal as a way to try and reduce aerodynamic drag. A combination of expertly applied sky blue tape on a Kiwi Green Mirage and careful driving allowed About.com's Aaron Gold to reach 74.1 mpg in the contest. That beat out Popular Mechanics' Mike Austin (driving a Plasma Purple Mirage) and Autobytel's Joni Gray (Sapphire Blue) who tied for second with an average mpg rating of 68.5. The $12,995 car's official EPA fuel economy ratings are 37 city/44 highway/40 combined (continuously-variable transmission model). You can read the Autoblog review of the '14 Mirage here, check out the press release below and keep an eye out for a 30-minute video version of the event on Cars.TV soon. About.com's Aaron Gold Crowned the Winner in Mitsubishi Motors' Extreme MPG Hypermiling Challenge by Achieving an Amazing 74.1 MPG in his 2014 Mitsubishi Mirage Cypress, California, March 13, 2014 – Aaron Gold of About.com, with an astounding fuel efficiency of 74.1 mpg driving his Kiwi Green 2014 Mitsubishi Mirage, finished today with the highest MPG in the Mitsubishi Motors Extreme MPG Hypermiling Challenge. Following Aaron in the 275-mile trek from Las Vegas, Nevada to the Mitsubishi Motors North America, Inc. (MMNA) headquarters in Cypress, California was Mike Austin from Popular Mechanics in his Plasma Purple Mirage and Joni Gray of Autobytel in her Sapphire Blue Mirage. Amazingly, both Mike and Joni tied with an average fuel economy rating of 68.5 mpg. "This was such an exciting event, to have such knowledgeable colleagues in our industry to push the limit to see how high of an MPG can be achieved in our 2014 Mirage," stated Don Swearingen, Executive Vice President of MMNA. "I never figured I'd come in over 70 MPG!" said winner Aaron Gold of About.com. "All three of us kept our speeds down; I think keeping my eyes way down the road, planning ahead and avoiding sudden changes of speed was what gave me the edge.