2004 Mitsubishi Lancer Ralliart Sedan 4-door 2.4l on 2040-cars

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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi rumored to plan a revival of the Lancer Evolution

To the dismay of countless hardcore enthusiasts and JDM fans, Mitsubishi long ago announced that it killed off its sports cars, such as the Eclipse and the legendary Lancer Evolution, to focus more on electric vehicles, hybrids, and SUVs. Rubbing salt in the wound even further was the fact that Mitsubishi repurposed its coveted Eclipse nameplate to a crossover. But now, there could be a light at the end of the tunnel. AutoCarUK reportedly received word that Mitsubishi could be bringing back the Lancer Evolution. There's no official word with the outlet citing anonymous sources, and there's still a cloud of doubt hovering, given Mitsubishi made its near-future trajectory fairly clear. But there could be a smidgen of hope that all is not lost with the tiny Japanese automaker. Should the word be accurate, the new Lancer Evolution XI — as it would likely be called since it would be the 11th-generation model — could get a potent 2.0-liter turbocharged four-cylinder powerplant lifted straight from the hot-hatch version of the Renault Megane known as the Megane RS. The same dual-clutch automatic would also find its way into the Evo, though Mitsubishi would supposedly be left to its own vices to develop an all-new S-AWC all-wheel drive system. The Renault Megane RS is quite the hot hatch, so its power and drivetrain wouldn't be out of place in a new Evo. It produces 296 horsepower and 295 pound-feet of torque. In comparison, the Mitsu's direct rival, the WRX STi, produces 310 hp and 290 lb-ft. But should Mitsubishi proceed, the company seeks to one-up Subaru's limited-edition WRX STi S209, which produces 341 hp and 319 lb-ft. Don't forget, Mitsubishi joined the Renault-Nissan alliance in 2016, and Nissan owns a 43% stake in Mitsubishi. There are even rumors that Mitsubishi could add in a new 48-volt electrical system, which could give the new Evo "mild-hybrid" capabilities. That basically adds an electric motor-generator somewhere on the engine or within the drivetrain that not only doubles as a gas-engine starter and an electricity generator, but a drive motor as well. A 48-volt system would also give the new Evo the ability to house more computing power to allow for more kinds of technology. The new Evo would also utilize the alliance's latest modular CMF-C/D F4 platform that's currently under cooperative development between Renault-Nissan-Mitsubishi.