2003 Mitsubishi Lancer Oz Rally on 2040-cars

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Mitsubishi previews diesel hybrid pickup concept, next-gen EV for Geneva

Mitsubishi has a long history of tidy little pickup trucks, and the Japanese automaker is apparently looking to extend that heritage in a bolder, bigger way with the Concept GR-HEV, a "sport utility hybrid truck."
The future-think show star, slated to be unveiled at next month's Geneva Motor Show, is actually tipped to be a much larger effort - Mitsubishi says it's applying its hybrid technology to a one-ton truck for the first time. The GR-HEV is powered by a complex powertrain composed of a diesel engine and electric motors, which the company believes is better suited to the sort of heavy-duty work required in the segment. The concept also employs full-time four-wheel drive and a development of Mitsubishi's Super All-Wheel Control system (which governs things like stability and brake force control along with an active center differential) as seen on the production Lancer Evolution.
In related news, Mitsubishi has also confirmed that it will show a next-generation electric showcar at Geneva dubbed Concept CA-MiEV. With this new concept (inset photo), the company says it is looking to build on the learnings of its i citycar and take EVs out of their limited urban roles. To that end, the CA-MiEV boasts "next generation EV systems and high density batteries" that give it a range of 186 miles.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

These are the cars being discontinued for 2024 and beyond

While we get new and updated car models every year, its inevitable that we'll need to say goodbye to some nameplates as well. This time around, it feels like we have confirmation or reports of an unusually large number of vehicles being discontinued in 2024 and the coming years.  We shouldn't be surprised. A large number of automakers are approaching their various target dates for electrification of their fleets. As such, some beloved internal combustion cars are going away, sometimes with appropriate fanfare like special editions. Others are slinking away quietly, killed by slowing sales and changing consumer trends. Of course, the end of production doesn't necessarily mean permanent death. Some of these models could be resurrected in later years ... and probably as an EV. With that in mind, here are the vehicles that are being discontinued in 2024 and beyond.   Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio Alfa Romeo ended the production of its combustion-only Quadrifoglio models in April 2024 as the Italian automaker moves toward an electrified future. This isn't the end of the Quadrifoglio entirely, though, with Larry Dominique, Alfa Romeo senior vice president and head of North America, writing, "I look forward to presenting the next chapter in the four-leaf clover’s journey."   Chevrolet Camaro GM is ending production of the Chevy Camaro after 2024, but is sending it off in style with a CollectorÂ’s Edition. WouldnÂ’t it be cool, though, if Chevy brought it back as an EV?   Chevrolet Malibu Rumors of its demise have been around for a while, but now itÂ’s official. GM will end production of the Chevy Malibu in November of 2024. The assembly line in Kansas will be retooled to build the replacement for the Chevy Bolt.   Dodge Durango The three-row Durango is slated to be replaced by the Stealth nameplate after 2024. The Durango name could make a comeback later, according to rumors, on a body-on frame SUV based on the Jeep WagoneerÂ’s platform.   Ford Edge This is the last year for the Edge in the U.S., with the final unit rolling off the assembly line in April. On sale since 2007, the Edge topped 100,000 sales in all but three full years of production.   Ford Escape Newly refreshed for the 2023 model year, FordÂ’s popular Escape compact SUV is reportedly taking its leave in 2025 in order to usher in — you guessed it — an EV in its place.