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Mitsubishi Outlander PHEV sales reach 33,000 worldwide

It can be difficult to see from the US, where the Mitsubishi Outlander Plug-in Hybrid is not yet available, but the all-wheel drive SUV is a big hit in Europe and Japan. In fact, we learned at the Plug In 2014 Conference in San Jose, CA this week that Mitsubishi has sold over 33,000 copies of the PHEV around the world. The breakdown is that Mitsubishi has delivered 15,000 units in Japan and 18,000 in Europe. Fuminori Kojima, Mitsubishi Motors North America's senior manager of incentives, told AutoblogGreen that the country with the highest sales rate in Europe is Holland, with about 6,000 units sold that thanks in part to generous incentives for plug-in hybrids there. The Euro-spec version on hand in San Jose has three regen levels (the normal D mode, plus B1 and B2). We got to take a spin around the block, but the battery was mostly depleted (it was a popular attraction in the Ride & Drive) and so we were driving on gas. In the gallery from Plug In 2014, you'll note that the Outlander PHEV requires at least 95 octane (RON) unleaded fuel, which is 91 octane (AKI) premium fuel in the US. We don't know what the US version will need, but we've heard it will be "completely different." The Outlander has a 12-kWh battery and should have an EV range of around 30 miles. Whether or not it will have a CHAdeMO fast-charging port in the US is still undecided, as is the question of whether it will have a 3.3 or 6.6 kW onboard charger. The timeline Kojima gave for the Outlander's US arrival was October or November of 2015, since the SUV still needs to be tested and homologated for the US, Kojima said, but the real problem is that Mitsubishi can't build enough. "The battery production capacity is limited," he said. "So that's why, [the] first [focus is the] domestic market and Europe showed more demand." As as an example, he mentioned not only the incentives but also said that the charging infrastructure is more built up in Europe. "We'd like to have it [in the US ] as soon as possible, of course," he said. According to numbers from the European group Transport And Environment (see press release and sales chart below), overall plug-in vehicle sales have been doubling each year since the new breed was introduced in 2010. Last year, almost 50,000 plug-in vehicles were sold in the EU, with the Renault Zoe EV, Outlander PHEV and Volvo V60 Plug-in at the top of the pack.

Mitsubishi teams up with Amazon to unveil 2022 Outlander

We're all familiar with the phenomenon of the oversized Amazon package, where a box large enough for a chandelier arrives on your front step but contains nothing but nail clippers and a half-deflated string of packaging balloons. Well, the largest Amazon package we've seen is now the driveway-sized one said to enclose a 2022 Mitsubishi Outlander. On February 16, the Triple Diamond marque and Amazon are joining forces to debut the carmaker's next mid-sized SUV. The pair have released a teaser showing a massive cardboard box sitting on the driveway of a super swanky house that we're not 100% sure isn't computer-generated. In any case, the point is that it will be the first car to make its debut on Amazon Live, a streaming service that we did not know existed until now. From what we can tell after a cursory skim, it's a YouTube-esque platform but where streamers talk about items that are available for sale on Amazon. And just in case there was any doubt, the teaser video comes with the disclaimer, "Amazon does not deliver vehicles." That's probably a good thing, if you don't want your 2022 Outlander to arrive pre-dented. As part of the launch, Mitsubishi Motors is also giving away one 2022 Outlander to one lucky winner. You can throw your name in the hat at Mitsubishi's website or at Amazon.com/MitsubishiOutlander between February 16 and March 31, 2021. We already have a pretty good idea of what the 2022 Outlander will look like, thanks to leaked photos and Mitsubishi's own teaser video. Its sheetmetal is based on the Engelberg Tourer, named after the Swiss ski resort, and is quite a bold departure from the current Mitsubishi corporate face.  Underneath, we're expecting two drivetrains. One is a Nissan 181-horsepower, 2.5-liter inline-four mated to a CVT for entry-level models. The second is a Mitsubishi-built plug-in hybrid variant mated to a 2.4-liter engine. Early reports say that it could double the battery-only range from 22 to 43 miles. The unveiling will take place at 6:00 pm Eastern Time. Hopefully, no porch bandits steal the box before then. You can see the teaser video here. Related Video:

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.