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Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Mitsubishi EV drivers returning for another crack at Pikes Peak

At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course thanks to winning the challenge six times on a motorcycle. We don't know what kinds of vehicles Mitusbishi will race this year, and all the company is saying is that it will use technology founds in the i-MIEV. Last year, the duo raced a pair of MiEV Evolution II electric vehicles, which had four electric motors and a combined maximum output of 400 kilowatts (536 horsepower). They finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), well behing the winner of the Electric Division, Nobuhiro Tajima, who drove the Tajima Monster Sports Special E-Runner up the hill in just 9:46.530. Anyone want to hazard a guess what Tracy and Masuoka will get this year? Mitsubishi Motors At The Broadmoor Pikes Peak International Hill Climb Tuesday, May. 13 2014 Greg Tracy and Hiroshi Masuoka Will Compete For Mitsubishi In Electric Modified Division at The Broadmoor Pikes Peak International Hill Climb On June 29 Colorado Springs, May 9----One of the top competitions at the 2014 The Broadmoor Pikes Peak International Hill Climb will be the quietest of them all. The talent-heavy Electric Modified Division already includes Nobuhiro Tajima, who won the Electric Division last year when he drove his Tajima Monster Sports Special E-Runner to a blazing time of 9:46.530, an Electric record and the seventh fastest time in the history of the race. Now, this exciting division has added two of the race's veteran stars to go head-to-head with Tajima for top honors in the world's most famous hill climb and America's second-oldest motorsport competition behind the famed Indianapolis 500. The powerful Mitsubishi Motors team will again field two factory teams on America's Mountain on June 29, driven by two of the most accomplished drivers in the history of the race. Greg Tracy, a six-time Pikes Peak motorcycle champion, will pilot one of the Mitsubishi Motors entries in the chase to the 14,115-foot summit of America's Mountain. Tracy, in his last ride on a bike, a Ducati, broke the ten-minute mark with a clocking of 9:58.262.

2015 Mitsubishi Outlander Sport gets power bump

Mitsubishi is working to keep its products up to date. While the prospect for a midsize sedan might be on hold, and the Outlander Plug-in Hybrid keeps seeing delays; the Outlander Sport is at least getting a more powerful, optional engine for two trims in the 2015 model year. The Japanese brand's compact crossover is now offered with a 2.4-liter four-cylinder making 168 horsepower and 167 pound-feet of torque, and it's hooked up to a CVT. That works out to a jump of 20 hp and 22 lb-ft over the current 2.0-liter four-cylinder in the Outlander Sport. Fuel economy is rated at 23 miles per gallon city, 28 mpg highway and 25 mpg combined for the front-wheel drive version or 23/26/24 for all-wheel drive models. The larger engine is only available on the ES and GT trim levels. Prices for the 2.4 ES start at at $21,295, plus an $850 destination charge on all models, and it also gets a black center bumper. The 2.4 GT rings up for $23,595 and adds things like a power driver's seat, black roof rails and LED turn signals in the mirrors. Additionally, customers can option the GT Premium Package for an upgraded stereo, moonroof and auto-dimming rearview mirror. There's also the GT Touring Package with leather seats and a seven-inch navigation system. MITSUBISHI MOTORS INTRODUCES MORE POWERFUL 2015 OUTLANDER SPORT New 2.4-liter engine produces 168 horsepower – 20 more horsepower than currently offered 2.0-liter engine The 2.4l engine will be available in two trim levels: 2.4 ES and 2.4 GT Mitsubishi Motors North America, Inc. (MMNA) has introduced a more powerful version of the 2015 Outlander Sport 5-passenger crossover that includes a larger displacement 2.4-liter MIVEC 4-cylinder engine producing 168 horsepower – a 20 horsepower increase over the current 2.0-liter engine. With a starting MSRP of $21,295, the 2015 Mitsubishi Outlander Sport 2.4 ES features a black center bumper to visually differentiate this model from the standard ES trim level. The 2015 Mitsubishi Outlander Sport 2.4 GT has a MSRP of $23,595 and includes additional features such as a power driver's seat, leather-wrapped parking brake handle, aluminum pedals, and exterior enhancements including a black center bumper along with black roof rails and outside mirrors with LED turn indicators. The 2.4 GT model includes an optional GT Premium Package that consists of a 710-watt Rockford Fosgate® premium sound system with 9 speakers including 10-in.