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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

8 automakers, 15 utilities collaborate on open smart-charging for EVs

We're going to lead with General Motors here. GM is one of eight automakers working with 15 utilities and the Electric Power Research Institute (EPRI) at developing a "smart" plug-in vehicle charging system. Why did we start with GM? Because it's the first automaker whose press release we read that mentioned the other seven automakers. Points for sharing. For the record, the collaboration also includes BMW, Toyota, Mercedes-Benz, Honda, Chrysler, Mitsubishi and Ford. The utilities include DTE Energy, Duke Energy, Southern California Edison and Pacific Gas & Electric. The idea is to develop a so-called "demand charging" system in which an integrated system lets the plug-ins and utilities communicate with each other so that vehicle charging is cut back at peak hours, when energy is most expensive, and ramped up when the rates drop. Such entities say there's a sense of urgency to develop such a system because the number of plug-in vehicles on US roads totals more than 225,000 today and is climbing steadily. There's a lot of technology involved, obviously, but the goal is to have an open platform that's compatible with virtually any automaker's plug-in vehicle. No timeframe was disclosed for when such a system could go live but you can find a press release from EPRI below. EPRI, Utilities, Auto Manufacturers to Create an Open Grid Integration Platform for Plug-in Electric Vehicles PALO ALTO, Calif. (July 29, 2014) – The Electric Power Research Institute, 8 automakers and 15 utilities are working to develop and demonstrate an open platform that would integrate plug-in electric vehicles (PEV) with smart grid technologies enabling utilities to support PEV charging regardless of location. The platform will allow manufacturers to offer a customer-friendly interface through which PEV drivers can more easily participate in utility PEV programs, such as rates for off-peak or nighttime charging. The portal for the system would be a utility's communications system and an electric vehicle's telematics system. As the electric grid evolves with smarter functionality, electric vehicles can serve as a distributed energy resource to support grid reliability, stability and efficiency. With more than 225,000 plug-in vehicles on U.S. roads -- and their numbers growing -- they are likely to play a significant role in electricity demand side management.

Junkyard Gem: 1978 Plymouth Sapporo

Chrysler began selling rebadged Mitsubishis in the United States in the 1971 model year, when the first Mitsubishi Colt Galants appeared as Dodge Colts here. This relationship prospered as the decade progressed, and the Galant Lambda coupe acquired Plymouth Sapporo and Dodge Challenger badges and went on sale in North America for the 1978 model year. We've seen a MitsuChallenger in this series, and now it's time for an example of its Plymouth sibling, found in a Colorado yard last month. Thanks to the increasingly good reputation of reliable and fuel-efficient Japanese machinery in the United States during the 1970s, the "manufactured in Japan" plaque became a selling point for these cars. The Sapporo had a 1.6-liter straight-four as its base engine, but this car has the optional 2.6-liter Astron. Its 105-horsepower output was fairly serious stuff for a small car in 1978. Later on, turbocharged Astrons powered the legendary Mitsubishi Starions, while naturally-aspirated versions went into Chrysler's K-Cars. The interior sports tri-tone bucket seats, racy-looking steering wheel, and full gauges. In the late 1970s through early 1980s, you needed opera lights on your car to be truly classy. The Chrysler Cordoba had them, the Lincoln Continental Town Car had them, the Oldsmobile Toronado had them, and this Sapporo has them. AM/FM stereo radios (or any radio, for that matter) and power remote mirrors were expensive options on most cars in 1978. The 1972 Winter Olympics took place in Sapporo, Japan, so the name had some recognition. Mitsubishi didn't start selling cars under its own badging here until the 1983 model year, and the Galant (sedan only) didn't arrive on these shores until 1985. The interior in this one got pretty well roasted from long-term outdoor parking (apparently in Nebraska, if we are to judge by the 2002 license plate I found inside the car). These cars aren't worth very much even in good condition, and so I still find numerous Malaise Era sporty Chryslerbishis during my junkyard travels. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What a deal! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the Sapporo's homeland, the TV ads for the Galant Lambda were less about cheapness and more about the glamorous Lambda lifestyle. This content is hosted by a third party. To view it, please update your privacy preferences.