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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi EV drivers returning for another crack at Pikes Peak

At the 2014 edition of the Pikes Peak International Hill Climb, Mitsubishi will once again come to play with powerful electric vehicles. And by play, we mean take EV racing incredibly seriously. The 14,115-foot hill climb takes place June 29 and Mitsubishi is sending drivers Greg Tracy and Hiroshi Masuoka to challenge the podium. Tracy knows the course thanks to winning the challenge six times on a motorcycle. We don't know what kinds of vehicles Mitusbishi will race this year, and all the company is saying is that it will use technology founds in the i-MIEV. Last year, the duo raced a pair of MiEV Evolution II electric vehicles, which had four electric motors and a combined maximum output of 400 kilowatts (536 horsepower). They finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), well behing the winner of the Electric Division, Nobuhiro Tajima, who drove the Tajima Monster Sports Special E-Runner up the hill in just 9:46.530. Anyone want to hazard a guess what Tracy and Masuoka will get this year? Mitsubishi Motors At The Broadmoor Pikes Peak International Hill Climb Tuesday, May. 13 2014 Greg Tracy and Hiroshi Masuoka Will Compete For Mitsubishi In Electric Modified Division at The Broadmoor Pikes Peak International Hill Climb On June 29 Colorado Springs, May 9----One of the top competitions at the 2014 The Broadmoor Pikes Peak International Hill Climb will be the quietest of them all. The talent-heavy Electric Modified Division already includes Nobuhiro Tajima, who won the Electric Division last year when he drove his Tajima Monster Sports Special E-Runner to a blazing time of 9:46.530, an Electric record and the seventh fastest time in the history of the race. Now, this exciting division has added two of the race's veteran stars to go head-to-head with Tajima for top honors in the world's most famous hill climb and America's second-oldest motorsport competition behind the famed Indianapolis 500. The powerful Mitsubishi Motors team will again field two factory teams on America's Mountain on June 29, driven by two of the most accomplished drivers in the history of the race. Greg Tracy, a six-time Pikes Peak motorcycle champion, will pilot one of the Mitsubishi Motors entries in the chase to the 14,115-foot summit of America's Mountain. Tracy, in his last ride on a bike, a Ducati, broke the ten-minute mark with a clocking of 9:58.262.

Junkyard Gem: 2015 Mitsubishi Mirage Hatchback

Remember the front-wheel-drive Dodge and Plymouth Colts (not to mention the Plymouth Champ and Eagle Summit) of the late 1970s through the middle 1990s? Those were Mitsubishi Mirages, and you could buy them here with Mitsubishi badging from 1985 through 2002. Then, for the 2014 model year, the Mirage returned to North America, as the cheapest new car you could buy here. Now, barely a half-decade later, I'm seeing significant quantities of these Mirages in the car graveyards I frequent. Here's a pretty clean '15 in a yard located within sight of Pikes Peak in Colorado. I began seeing the current generation of Fiat 500 in the cheap U-Wrench yards when those cars hit about six or seven years of age, and the same goes for the Sebring-based Chrysler 200s. The Mirage beats that dubious distinction by a year or two. Really, the only shorter showroom-to-junkyard average interval I've witnessed in my 38 years of junkyard crawling was achieved by the genuinely miserable early Hyundai Excels, which started to be discarded in quantity when they hit about age four; I recall seeing dozens of them in Southern California yards with 25,000 miles on the clock and hardly any interior wear-and-tear. Even the Yugo did better (and this is why I remain amazed by the generally high quality of Hyundai products starting in the early-to-mid 1990s; Hyundai gets my personal "Most Improved Automaker" award for that achievement). That said, I don't agree with the legions of my car-writer colleagues who love to trash the humble Mirage. I reviewed the 2014 Mirage, and then— just because I feel such affection for cheap commuter-mobiles— went back and wrote up the 2017 Mirage GT. These cars aren't much fun to drive, they have decidedly low-rent interiors, and you don't look like a serious car expert when the masses see you behind the wheel of one. And yet, if you're 22 years old in your first "real" job and you'll get canned if you're late even once, choosing a new car with a strong warranty, with non-ball-busting credit terms and a somewhat lower monthly payment than those other subcompacts that provide more road feel when you're at the limit of the performance envelope, you know, when you're trail-braking for a late pass on your favorite two-lane freeway offrampÂ… well, the Mirage looks like a pretty good deal on a transportation appliance.