2006 Mitsubishi Lancer Evolution Ix on 2040-cars

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Mitsubishi still wants to bolster US sedan lineup, investigating options

Mitsubishi looked healthy in 2014 with a nice sales boost for the year, but so far 2015 hasn't been quite so pleasant with news of product delays or outright cancelations. The Japanese brand isn't letting the setbacks get it down, though, and is still planning for the future. Perhaps the biggest recent disappointment was that Mitsubishi and the Renault-Nissan Alliance scuttled plans to bring a South Korean-built, midsize sedan to the US under Mitsu's branding. The scheme was first announced in late 2013 and would have given the Japanese automaker a replacement for the long-retired Galant. According to Automotive News, the decision came because high exchange rates with the Korean won and Japanese yen against the US dollar made the Asian-built vehicle too costly. Mitsubishi isn't throwing in the towel on the possibility of a larger four-door in the US, just yet. One solution might be retooling the company's US factory in Normal, IL. According to Automotive News, the plant current exports over half of the Outlander Sport units that it builds. That capacity could switch to a new sedan, some of which could also be for shipment abroad. The Outlander Plug-in Hybrid is also being delayed until the second quarter of 2015 in the US. The electrified crossover has proven popular in other markets but has seen multiple postponements in going on sale here. In the meantime, there are a few new products coming down the line. The Mirage Sedan is eventually launching in the US, and the Lancer is reportedly getting a refresh soon. News Source: Automotive News - sub. req.Image Credit: Koji Sasahara / AP Photo Plants/Manufacturing Mitsubishi Sedan

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Electric EMirai xS Drive concept revealed ahead of CES 2022

Mitsubishi Electric is showing the latest version of its EMirai concept vehicles. The EMirai series has made recurring appearances at CES, showing off the company's — which is a separate entity from Mitsubishi Motors — latest driving technologies. The newest iteration, whose complete name is the EMirai xS Drive Concept, is scheduled for debut at CES 2022. Past EMirai concepts ("Mirai", like the Toyota hydrogen fuel cell vehicle, means "future" in Japanese) have focused on technologies such as driver biometrics and augmented reality to make help alleviate the task of driving. The EMirai xS Drive continues on this theme with two primary advancements. In the realm of biometrics, the concept monitors the the driver with a near-infrared camera to detect their health. It not only checks on drowsiness, but emergency situations where an autonomous intervention may be required. It does this by keeping tabs on the driver's respiration rate and pulse, as well as checking for sudden changes in facial expressions like the closing of eyelids or opening of the mouth. If an emergency is detected, the car will take over and park to prevent accidents. This seems to be geared towards elderly drivers, which tend to live in rural and suburban areas in Japan where public transportation isn't always an option. Mazda recently released a similar technology in Japan as well. The system can also detect passengers, including children, using radio waves. By not relying on a weight sensor embedded in the seat like in some modern vehicles, the system can detect a child even if he or she is hiding in a footwell. The EMirai xS Drive also uses a Mitsubishi Electric High Definition Locator to operate adaptive headlights. Operating in conjunction with the driver monitor above, it turns the headlights to better illuminate the direction where the driver's head is turned, such as a curve or slope ahead. The system also looks for other hazards, like pedestrians who may be crossing a dark road, and uses the adaptive headlights to cast more light on those subjects. It also looks for vehicles approaching from behind, and projects a warning onto the road surface ahead, within the headlight beam spread, so the driver knows what's behind without shifting focus onto a rear-view mirror. It appears, though, whereas past EMirai concepts have been built around an actual show car, the latest evolution is just a four seats and a dashboard in a standalone cockpit.